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Introduction to Communication Research

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ISBN-10: 0072358696

ISBN-13: 9780072358698

Edition: 3rd 2001 (Revised)

Authors: John C. Reinard

List price: $95.00
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Book details

List price: $95.00
Edition: 3rd
Copyright year: 2001
Publisher: McGraw-Hill Higher Education
Publication date: 6/27/2000
Binding: Paperback
Pages: 468
Size: 7.25" wide x 8.75" long x 0.75" tall
Weight: 1.496
Language: English

John C. Reinard (Ph.D., Southern California) is a professor of Human Communication Studies at California State University, Fullerton. He regularly teaches graduate and undergraduate courses in research methods, quantitative research, persuasion, critical thinking, and argumentation. He received his Ph.D. from the University of Southern California in 1975, after which he served on the faculties at California Polytechnic State University, San Luis Obispo and Arizona State University. He also has served as a master instructor in statistical process control for Motorola. He is the author of Introduction to Research in Communication, soon to be published in its fourth edition, as well as…    

Section I INTRODUCTION TO THE FIELD Chapter 1. The Role of Research in Communication Chapter 2. Communication Research Problems and Hypotheses Section II: UNDERSTANDING RUDIMENTS OF RESEARCH REASONING Chapter 3. Conceptualizations in Communication Research Chapter 4. Using Communication Research Sources Chapter 5. Communicating Communication Research: Constructing and Assessing Research Section III: DESIGN OF RESEARCH Chapter 6. Conducting Textual and Content Analyses Chapter 7. Participant Observation Research Chapter 8. Measurement in Communication Research Chapter 9. Design of Descriptive Empirical Research in Communication Chapter 10. Design of Experimental Research in Communication…