Corporate Strategy A Resource-Based Approach
Edition: 2nd 2005 (Revised)
List price: $147.33
30 day, 100% satisfaction guarantee
If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.
Learn more about our returns policy
Description: Corporate Strategy by Collis and Montgomery employs a single consistent framework for the analysis of corporate-level strategy. Based on the latest research in the resource-based view of the firm and organizational economics, it develops a rigorous approach to the many important issues surrounding the scope of the firm. Starting from the analysis of how valuable resources contribute to the competitive advantage of a single business, the book progresses through the analysis of scale, scope and vertical integration within an industry, to the treatment of diversification and the management of multi-business firms. As such, it perfectly complements those required strategy courses that develop the notions of strategy as the internal consistency and external positioning of single business firms. This new edition has been completely updated, including a new chapter on corporate transformation.
Rush Rewards U
You have reached 400 XP and carrot coins. That is the daily max!
Limited time offer:
Get the first one free!
All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $147.33
Copyright year: 2005
Publisher: McGraw-Hill Higher Education
Publication date: 12/16/2004
Size: 7.75" wide x 9.25" long x 0.50" tall
|An Introduction to Corporate Strategy|
|Past Approaches to Corporate Strategy|
|Resources and Rents|
|Business Strategy and Industry Analysis|
|Scale and Scope within an Industry|
|Organizational Limits to Firm Scope|
|Managing the Multibusiness Corporation|
|Mechanisms for Achieving Corporate Coherence|
|Creating Corporate Advantage|
|Corporate Transformation: The Dynamics of Corporate Strategy|