CARLOS CORDNnbsp;is Professor of Manufacturing Management atnbsp;IMD, Switzerland.nbsp;Henbsp;has special interests in supply/demand chain management, speed-based management, project management, and outsourcing. He is a consultant to multinational companies including the electronics, food, chemical, pharmaceutical, and car industries. Cordï¿½n has won various prizes for his cases and articles on supply chain management, outsourcing, and procurement. nbsp;nbsp; THOMAS VOLLMANNnbsp;has spent the past 20 years in Europe. Henbsp;is Professor (Emeritus) of Manufacturing Management at IMD, Switzerland.nbsp;His areas of special interest are manufacturing planning and control, performance measurement, supply chain management and procurement.nbsp;Vollmann is a consultant to numerous companies in manufacturing, procurement, and demand chain management; and lecturer in executive development programs throughout the world. He is the author/co-author of twelve books, over 50 case studies (8 award winning), and approximately 100 journal articles.