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Apple Way

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ISBN-10: 0072262338

ISBN-13: 9780072262339

Edition: 2006

Authors: Jeffrey L. Cruikshank

List price: $24.95
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Description:

Reveals the master plan behind Apple' s revolutionary business model " We don' t underestimate people....Rather than making a far inferior product for a hundred dollars less, we gave the people the product that they want and that will serve them for years, even though it' s a little pricier. People are smart; they figure these things out." --Steve Jobs "The Apple Way" divulges the secrets and management principles that keep Apple far ahead of the curve. Find out how to implement these and other winning strategies in your organization to trigger a technological and stylistic revolution of your own: Make the customer and the product king Balance manufacturing with delivery logistics…    
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Book details

List price: $24.95
Copyright year: 2006
Publisher: McGraw-Hill Companies, The
Binding: Hardcover
Pages: 224
Size: 6.25" wide x 9.00" long x 1.25" tall
Weight: 1.034
Language: English

Introductionp. vii
Marvels and Marginsp. 1
Find the Futurep. 13
Take Their Breath Awayp. 27
Guard the Family Jewelsp. 41
Keep Your Friends (Reasonably) Close to Youp. 59
Keep Your Promisesp. 75
Build the Cultp. 89
Get It Out Therep. 101
Keep Your Coolp. 115
Flog the Bad Guysp. 129
Fix Your Leadersp. 141
Fix Your Planp. 161
Notesp. 179
Indexp. 195
Table of Contents provided by Ingram. All Rights Reserved.