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Winning Results with Google Adwords

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ISBN-10: 0072257024

ISBN-13: 9780072257021

Edition: 2005

Authors: Andrew E. Goodman

List price: $24.99
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Google AdWords is an auction-based form of online advertising targeted to keywords people are searching for. This text teaches readers the ins and outs of the AdWords program and also how to get the maxiumum results.
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Book details

List price: $24.99
Copyright year: 2005
Publisher: McGraw-Hill Osborne
Binding: Paperback
Pages: 376
Size: 7.25" wide x 8.75" long x 1.00" tall
Weight: 1.364
Language: English

How big is this market? : the rapid rise of paid search
A $4 billion afterthought : how Google entered the advertising market
First principles for reaching customers through AdWords
AdWords basics
Setting up ad groups
Keyword selection and bidding : tapping into powerful AdWords features
Writing winning ads
Big-picture planning and making the case to the boss
Expanding your ad distribution : opportunities and pitfalls
Tracking users after they click
Increasing conversion rates
Online targeting : past and present (and maybe the future)