Sponsorship Seeker's Toolkit

ISBN-10: 0071825797

ISBN-13: 9780071825795

Edition: 4th 2014

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Description:

The updated edition of the “bible of sponsorship” brings marketers up to speed on social media and other digital strategiesSponsorship Seeker's Toolkit, Fourth Edition makes cutting-edge, best practice sponsorship not only achievable, but sensible and straightforward. The authors provide a comprehensive update to the content with up-to-date examples and resources, offer downloadable content, as well as a complete overview of the importance of social media and how sponsorship seekers can integrate it into their search.Kim Skildum-Reid is the founder of Power Sponsorship. She is a corporate sponsorship consultant, trainer, speaker, and author with 25 years of experience across the North America, Europe, Asia, Africa, the Middle East, and Australia.Anne-Marie Grey has over 25 years of fundraising and marketing experience in both the nonprofit and for-profit sectors. She specializes in strategic philanthropy, foundation, corporate and HNWI fundraising, public private partnerships, sponsorship and cause-related marketing, foundation and government grants, training, public speaking, and marketing. She is currently the Chief of Section, Leadership Giving at UNHCR.
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Book details

Edition: 4th
Copyright year: 2014
Publisher: McGraw-Hill Education
Publication date: 6/1/2014
Binding: Paperback
Pages: 320
Size: 7.50" wide x 9.50" long x 0.75" tall
Weight: 1.188
Language: English

Kim Skildum-Reid has worked for numerous Fortune 500 clients on their sponsorships of properties ranging from the Superbowl and US Open Golf tournaments to the International Chili Society Cook-Offs. With Anne-Marie Grey, she leads Smart Marketing Streetwise Workshops around the world. In 1993 she founded the Australian Sponsorship Marketing Association, Inc., which during her 4-year stewardship grew to one of the strongest and most active sponsorship associations in the world.

Anne-Marie Grey is Director of Grey O'Keefe and Associates, specialists in developing alliances between cultural, sporting, non-profit organizations and the private sector. She is currently developing corporate partnerships for Share Our Strength, a leading anti-hunger organization, and leads Smart Marketing Sponsorship Workshop with Kim Skildum-Reid.

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