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Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics

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ISBN-10: 0071824499

ISBN-13: 9780071824491

Edition: 2014

Authors: Marshall Sponder

List price: $26.99
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Align Strategy With Metrics Using Social Monitoring Best Practices"Two or three years from now, every public relations firm that wants to be taken seriously in the C-suite and/or a lead marketing role will have someone like Marshall in its senior leadership ranks, a chief analytics officer responsible for ensuring that account leaders think more deeply about analytics and that thfirm works with the best available outside suppliers to integrate analytics appropriately."--Paul Holmes, The Holmes Report"Marshall has provided much-needed discipline to our newest marketing frontier--a territory full of outlaws, medicine men, dot com tumbleweeds, and snake oil."--Ryan Rasmussen, VP Research,…    
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Book details

List price: $26.99
Copyright year: 2014
Publisher: McGraw-Hill Education
Publication date: 1/16/2014
Binding: Paperback
Pages: 336
Size: 7.00" wide x 11.30" long x 1.20" tall
Weight: 1.012
Language: English

Marshall Sponder is a Web analytics and SEO/SEM specialist with expertise in market research, social media, networking, and public relations. As both an in-house team leader and consultant, he has used sophisticated analysis to optimize the social media marketing efforts of companies and brands including IBM, Monster, Porter Novelli, WCG, Gillette, Pfizer, Warner Brothers, Laughing Cow, The New York Times, and Havana Central. Sponder is a board member emeritus at the Web Analytics Association, a member of the Search Engine Marketing Professionals Organization (SEMPO), and a member of the Certified Institute of Public Relations Social Media Measurement Study Group (CIPR).