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Epic Content Marketing How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less

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ISBN-10: 0071819894

ISBN-13: 9780071819893

Edition: 2014

Authors: Joe Pulizzi

List price: $39.00
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Description:

Reach more customers than ever with TARGETED CONTENTEpic Content Marketing helps you develop strategies that seize the competitive edge by creating messages and stories tailored for instant, widespread distribution on social media, Google, and the mainstream press. It provides a step-by-step plan for developing powerful content that resonates with customers and describes best practices for social media sharing and search engine discoverability.Joe Pulizzi is a content marketing strategist, speaker and founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World.
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Book details

List price: $39.00
Copyright year: 2014
Publisher: McGraw-Hill Companies, The
Publication date: 9/3/2013
Binding: Hardcover
Pages: 256
Size: 6.50" wide x 9.50" long x 1.00" tall
Weight: 1.298
Language: English

Joe Pulizzi is founder and chief content officer for Junta42, the leading online resourcefor content marketing. Newt Barrett is president of Content Marketing Strategies, a firmthat helps businesses market their products and services through relevant content.