One Simple Idea for Startups and Entrepreneurs Live Your Dreams and Create Your Own Profitable Company

Name: One Simple Idea for Startups and Entrepreneurs Live Your Dreams and Create Your Own Profitable Company
Price: 3.27 USD
Availability: InStock
ISBN: 9780071800440

ISBN-10: 0071800441

ISBN-13: 9780071800440

Edition: 2013

Authors: Stephen Key

List price: $47.95

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Book details

List price: $47.95
Copyright year: 2013
Publisher: McGraw-Hill Education (Australia) Pty Limited
Publication date: 10/22/2012
Binding: Hardcover
Pages: 256
Size: 6.40" wide x 9.30" long x 0.90" tall
Weight: 1.144
Language: English

Stephen Key has successfully licensed more than 20 simple ideas that have generated billions of dollars of revenue. His “10 Steps to Bring Your Idea to Market” course, which can be found at www.inventright.com, has attracted more than 10,000 students around the world.



Preface


Acknowledgments


Introduction



Opportunities for Inventor-Entrepreneurs in the Twenty-First Century


My Journey


Successful Inventor-Entrepreneurs in This Book


Finding a Mentor



Do You Have What It Takes?


Entrepreneur: Born or Made?


Does the Shoe Fit?


Startup Enemy Number One: Fear


Why I Took the Leap and Started a Business with One Simple Idea



Keep It Simple


What Is a Simple Idea?


Creating a Product That Will Sell


Test the Market


Creating a Product That Is Simple to Produce


Is It a Money-Maker?



Watch Your Back


Outsmart the Competition


Build Partnerships


Protect Your Idea



Ready, Set, Launch!


No MBA? No Problem!


Do You Need a Business Plan?


Show Me the Money!


Setting Up Your Business



Flip the Switch


Product Design Package


Packaging


Finding the Right Manufacturer


Logistics


Getting Off to a Good Start



Power Marketing Made Simple


What's Brand Got to Do with It?


Create Demand and Drive Sales


Get the Word Out on a Limited Budget


Hitch Your Wagon to Someone Else's Star



a Winning and Losing at Retail


Start Local, Go National, Grow Global


How to Get Your Product into Retail Stores


On the Shelves of Giants


Other Retailing Options


Creating Happy Campers and Repeat Sales



Managing the Monster


Taking Care of Business


Be Careful What You Wish For


When the Going Gets Tough


Cruise, Expand, or Sell


Appendix: Valuable Resources


Index