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Stand Out Social Marketing: How to Rise above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presence

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ISBN-10: 0071794964

ISBN-13: 9780071794961

Edition: 2013

Authors: Mike Lewis

List price: $32.95
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Book details

List price: $32.95
Copyright year: 2013
Publisher: McGraw-Hill Education (Australia) Pty Limited
Publication date: 10/22/2012
Binding: Paperback
Pages: 320
Size: 6.10" wide x 9.00" long x 0.80" tall
Weight: 0.946
Language: English

Foreword
Acknowledgments
Introduction
Understanding Stand Out
Stand Out
Stand Out in Practice
Stand Out by Paying Attention
Stand Out by Paying Attention to Behaviors
Stand Out Interactions
The Science of Stand Out Interactions
Stand Out Approaches to Stimulating Interaction
Stand Out Content
Stand Out Presence
Stand Out Management
Stand Out by Measuring for ROI
Summarizing Stand Out
Performing a Stand Out Social Marketing Audit
Out Standing!
Afterword: In It for the Long Haul! by Erik Qualman
Notes
Index