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Description: Praise forTHE APPLE EXPERIENCE"There are three pillars of enchantment: likability, trustworthiness, and quality. The Apple experience is the best modern-day example of all three pillars. Carmine's book will help you understand and implement the same kind of world-class experience."--Guy Kawasaki, author ofEnchantment: The Art of Changing Hearts, Minds, and Actionsand former chief evangelist of Apple"Carmine Gallo explains beautifully and simply just what makes the Apple retail experience so successful. No matter what kind of business you are in, there are insanely valuable lessons in this book!"--Garr Reynolds, best-selling author ofPresentation ZenandThe Naked Presenter"The Apple Experienceisn't just for retailers. It applies to any business that involves people. At its core, this book is not about Apple. It's about delivering the best experience possible."--Tony Hsieh,New York Timesbestselling author ofDelivering Happinessand CEO of Zappos.com, Inc."An exciting resource for any business owner in any country who wants to reimagine the customer experience."--Loic Le Meur, CEO, LeWeb"Why can't other retail experiences be as great as an Apple store's? Not only does Carmine Gallo answer that question brilliantly, but he shows precisely how to make sure your customers never ask it about your business."--Matthew E. May, author ofIn Pursuit of EleganceandThe Laws of Subtraction"Carmine Gallo gets to the magic of Steve Jobs: Touching people's lives. This simple, yet delightful vision should be at the heart of every retail interaction in the world today."--Peter Steinlauf, Chairman, Edmunds.com"This magnificent collection of insights illuminates the way for anyone who wants to create a truly great experience, whether in retail, service, or software. "--Dan Roam, author ofThe Back of the NapkinandBlah Blah BlahApple’s 5 Core Principles—Now in the Palm of Your Hand!Steve Jobs and Apple re-imagined retail.The Apple Experiencereveals the secrets to the iconic brand’s unparalleled success during one of the most difficult retail environments in decades.A global expert on the business methods of Steve Jobs, Carmine Gallo uncovers the five steps of service that Apple’s customer-facing employees follow to engage customers in a retail setting:ApproachProbePresentListenEnd with a fond farewellLearn how to serve both internal and external companies, create “fearless” employees, and develop a “feedback loop” that benefits everyone at every level.Carmine Gallois a communications consultant for some of the world’s top brands. He is the bestselling author ofThe Presentation Secrets of Steve Jobs,The Innovation Secrets of Steve Jobs, andThe Power of Foursquare.