Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms

Name: Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms
Price: 3.68 USD
Availability: InStock
ISBN: 9780071791526

ISBN-10: 0071791523

ISBN-13: 9780071791526

Edition: 2012

Authors: Andrea Phillips

List price: $30.00

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Description:

From a transmedia pioneer, the first major how-to strategy guide for using multiplatform storytelling to enhance brand value and engage customersMore than a buzzword, transmedia storytelling -- the technique of telling stories across multiple platforms and formats, including gaming, social networking, and other media -- rapidly is becoming the go-to marketing strategy for businesses large and small.A Creator's Guide to Transmedia Storytelling,by award-winning speaker and creator, Andrea Phillips, is the practical, strategy-rich handbook for transmedia creators/entrepreneurs and marketing professionals who are trying to build or expand transmedia capabilities in established media…

Book details

List price: $30.00
Copyright year: 2012
Publisher: McGraw-Hill Education
Publication date: 6/21/2012
Binding: Hardcover
Pages: 288
Size: 7.50" wide x 9.20" long x 1.00" tall
Weight: 1.804
Language: English