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Return on Influence The Revolutionary Power of Klout, Social Scoring, and Influence Marketing

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ISBN-10: 0071791094

ISBN-13: 9780071791090

Edition: 2012

Authors: Mark Schaefer

List price: $36.00
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Description:

We are on the cusp of a marketing revolution.And it is being led by you.“Influence is the ability to cause, affect, or change behavior. Mark Schaefer helps you define the outcomes you wish to see . . . and measure them!”—Brian Solis, author ofThe End of Business as Usual“Schaefer’s book has earned its place on the shelf of anyone looking to find influencers—or become one.”—Harold Burson, founder, Burson-Marsteller“Return on Influenceis definitive, exciting, and endlessly practical. In an age where marketing budgets are tight and getting tighter, social media—and particularly influence marketing—has become the silver bullet to solve all problems. Consider this book the marksmen’s…    
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Book details

List price: $36.00
Copyright year: 2012
Publisher: McGraw-Hill Education
Publication date: 3/7/2012
Binding: Hardcover
Pages: 240
Size: 6.30" wide x 9.20" long x 0.90" tall
Weight: 0.242
Language: English

Mark W. Schaefer is a globally-recognized blogger, educator, business consultant and author of The Tao of Twitter. Mark has worked in global sales, PR, and marketing positions for nearly 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions. He is also an adjunct marketing professor at Rutgers University's MBA program and has advanced degrees in international marketing and organizational development. A highlight for him was studying under Peter Drucker for several years at The Claremont Graduate University. Mark has extensive experience creating powerful marketing programs for diverse companies -- from Fortune 100 titans to start-ups.…    

Foreword
Introduction
The Roots of Influence
The Rise of the Citizen Influencer
Igniting Epidemics
The New Rules of Online Influence
Social Proof and Reciprocity
Content: The Seventh Weapon
Personal Influence: The Marketer's Holy Grail
Klout and the Social Scoring Revolution
Klout and the Evolution of Influence Marketing
Controversy and Turmoil
The Business Benefits of Social Influence
How to Increase Your Klout Score
The Future of Social Scoring
Social Influence: A Personal View
Appendixes
References and Resources
Acknowledgments
Index