Product Manager's Handbook
Edition: 4th 2012
List price: $65.00
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $65.00
Copyright year: 2012
Publisher: McGraw-Hill Companies, The
Publication date: 9/7/2011
Size: 6.50" wide x 9.10" long x 1.25" tall
|The Multifaceted Nature of Product Management Jobs and Structure|
|Leadership and Management Competencies|
|Upstream Product Management Strategic Lew Products and Initiatives|
|Road Maps, Innovation, and The Fuzzy Front End|
|Creating-and Getting Approval For-Business Cases|
|Overseeing The New Product Projects|
|Formulating and Executing Launch Plans|
|Downstream Product Management Ongoing Life-Cycle Management and Growth|
|Managing Brand Equity|
|Marketing Strategy and Go-To-Market Efforts|
|Establishing A Global Mindset|
|Goal and Performance Alignment|