Multimedia Demystified

ISBN-10: 007177064X

ISBN-13: 9780071770644

Edition: 2012

List price: $37.95 Buy it from $2.49
eBook available
30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy


Learn the latest multimedia skills with ease! Featuring a color insert, Multimedia DeMYSTiFieDis a self-paced study guide and desk reference for learning about the fundamentals of multimedia. It covers the concepts, tools, and skills needed to create, combine, display, and provide interactivity for graphics, photography, text, typography, audio, video, and animation in digital formats. The book covers the essential topics and terminology relating to current software and hardware technologies for creating media. It breaks down all the necessary technical information in a way that's easy to understand, providing visual examples and hands-on exercises. Web design and HTML are also addressed, with particular emphasis on multimedia tags and scripts. You will develop an understanding of the fundamental concepts and applications of digital media and gain practical knowledge and real-world skills through step-by-step exercises. Multimedia DeMYSTiFieD Features a color insert illustrating color design principles Contains technical information on hardware and software Covers audio and video recording and manipulation methods Reviews types of file formats and delivery options Explains how to create multimedia for the Web, covering HTML tags, JavaScript, and CSS Contains questions at the end of every chapter that reinforce learning and pinpoint weaknesses Includes a final exam for overall self-assessment
Used Starting from $18.38
New Starting from $20.70
eBooks Starting from $25.00
Buy eBooks
what's this?
Rush Rewards U
Members Receive:
You have reached 400 XP and carrot coins. That is the daily max!
Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
SQL Online content $4.95 $1.99
Add to cart
Study Briefs
MS Excel® 2010 Online content $4.95 $1.99
Add to cart
Study Briefs
MS Word® 2010 Online content $4.95 $1.99
Add to cart
Study Briefs
MS PowerPoint® 2010 Online content $4.95 $1.99
Customers also bought

Book details

List price: $37.95
Copyright year: 2012
Publisher: McGraw-Hill Osborne
Publication date: 11/22/2011
Binding: Paperback
Pages: 352
Size: 7.25" wide x 8.75" long x 0.75" tall
Weight: 1.276
Language: English

Multimedia Overview: What It's All About
Introduction to Multimedia
What is Multimedia?
A Concise History of Multimedia
Early Multimedia Computing
Hypermedia and Hypertext
Combining Content from Various Media
Linear vs. Interactive Multimedia
Linear Multimedia
Nonlinear Interactive Multimedia
Kinds of Multimedia
Let's Get Technical
Analog-to-Digital Evolution
The Purpose and Application of Multimedia
Benefits of Interactive Presentations
Avoiding Potential Pitfalls
Uses of Multimedia
Planning Stages and Development Process
Roles and Responsibilities of the Multimedia Team
Information Architecture
Copyright Issues: Securing Permission for Media Usage
Tools Required for Creating and Preparing Media
Making it Functional and Interactive
Finalizing, Testing, and Delivering Multimedia
Kinds Of Media: The Essential Components
Graphics and Images
Designing Vector Graphics
Creating Raster Images
Pixel-Based Displays
Working with Raster Graphics
Scanning and Resolution
Digital Photography
Clip Art and Stock Images
File Formats for Screen Display
Color Theory: Pigment vs. Pixels
CMYK and the Subtractive Color Model
RGB and the Additive Color Model
Color for Digital Displays
Text and Typography
Text Defined
Typing, Texting, and Emailing
Words and Copywriting: How to Write Effective Content
Fonts and Styles
Serif vs. Sans Serif
Typographic Treatment: Designing with Type
Placement and Arrangement of Type
Preparing Text for the Screen: Amount and Legibility/Readability
Type Sizes and Styles for the Screen
Screen vs. Print
Type on the Web
Animation in Multimedia
Functions of Moving Images
Advantages and Disadvantages of Animation
Interactive Animation
Kinds of Animation: Categorizing and Evaluating
Traditional Animation Overview
Principles of Animation
Concept Development and Storyboarding
Differences Between 2D and 3D Animation
2D Computer Animation: Frame-By-Frame and Tweening
3D Animation: Modeling, Ray Tracing, and Rendering
Animation Files and Formats
Audio: Music and Sound Effects
Audio Fundamentals
Mechanics of Sound
Analog and Digital Audio
Recording vs. Importing Audio
Amplitude, Frequency, and Sampling Rates
MIDI and Digital Music
Editing and Manipulating Audio Tracks
Audio File Formats and Compression Schemes
Audio File Types
Storage Options
Using Sound in Multimedia Projects
Web Site Audio
Mobile Device Audio
Video: Recording and Manipulating Moving Images
Video Mechanics
Video in Multimedia
Analog and Digital Video
Composite vs. Component Signals
Analog-to-Digital Conversion
Video Resolution
Shooting or Obtaining Video
Recording Raw Footage
Capturing Directly from TV
Importing Video to Computer
Acquiring Video Clips
Display Standards and Playback Options
Editing and Manipulating Video
Video File Formats and Compression Schemes
Video File Types
Storage and Memory
Using Video in Multimedia Projects
Authoring for Multimedia Functionality
Programming and Scripting to Create Interactive Environments
Tools for Authoring
Tool Selection Considerations
Bandwidth for Web Projects
Web Authoring with HTML
JavaScript Programming
Web Page Formatting with CSS
Web Standards and Guidelines
Interactive Design
Graphical User Interfaces
Screen Layout and Arrangement of Elements
Tools For Creating Multimedia Projects: Hardware and Software Needed To Make It Happen
Hardware and Equipment Options
Multimedia Project Equipment Setup
Input Devices
Mice, Digitizing Tablets, and Trackpads
Image and Motion Capture
Touchscreens and Fingerprinting Technology
Digital Audio Recorders
Output: Displays and Screens
Dual Monitors
Speakers and Headphones
Data Storage
Internal Drives
External USB Drives and Large Capacity Hard Disks
Online and Networked Storage
Computing Platforms
Desktop Computers
Mobile Devices and Operating Systems
Software for Multimedia
Multimedia Software Options
Vector Graphics: Illustration and Line Art
Digital Imaging: Photography and Bitmapped Images
Screen Captures and Recordings
Page Layout and Typography
Animation and Motion Graphics
Audio and Video Recording and Editing
Authoring and Web Design
Media Players
Multimedia End Products: Putting It All Together
Multimedia Projects
Categorizing Multimedia Uses
Video and Animation
Educational and Training Programs
Web Sites
Apps and Mini Software Programs
Video Games
Noteworthy Gadgets and Devices
Delivery Systems
Multimedia Product Maintenance
Troubleshooting and User-testing
Disk vs. Web Preparation
Presentation Options
Portable or Permanent Displays
Multiple Screens
Interactive Whiteboards
Touch Screen TVs and Handheld Devices
Video Game Consoles
Delivering Multimedia
Final Exam
Web Resources
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.