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Power Sales Writing, Revised and Expanded Edition: Using Communication to Turn Prospects into Clients

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ISBN-10: 0071770143

ISBN-13: 9780071770149

Edition: 2nd 2012 (Revised)

Authors: Sue A. Hershkowitz-Coore

List price: $21.00
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Book details

List price: $21.00
Edition: 2nd
Copyright year: 2012
Publisher: McGraw-Hill Education
Publication date: 8/30/2011
Binding: Paperback
Pages: 240
Size: 6.40" wide x 9.00" long x 0.49" tall
Weight: 0.682
Language: English

Sue A. Hershkowitz-Coore consults in presentations, customer service and sales writing. Her clients include American Express, Coca-Cola, Motorola, and Walt Disney Pictures.

Getting Started
Getting Started
Plan it: Start right to save up to 80% of writing time
Do it: Why being creative is less important than you think
Check it: The fail-proof step
The Psychology of Influential Writing
Know your "core" message
Connect the dots: Benefits aren't enough!
Create the all-important authentic benefit statement
Using social media trends to write more persuasive email
Successful prospecting with email
Create Persuasive and Successful "Cold Email" Messages
Replace the introductory letter NOW!
Craft subject lines that get opened
Ask for the next step - and get it!
Brand yourself as a professional
Email eye-candy!
"Twitterize" email
Ciao and other obsolete closings
Email on a smart phone: Use this not that
Keeping Customers happy
Write "bad" news messages - and keeping customers happy
What to say when "I'm sorry" doesn't work
How to avoid "pissing" them off
Bonus to Use Now! Right now!
Writing Awesome Prospecting Emails
Writing Amazing Follow-up Emails
Enhance your worth and convert more leads!