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Toyota under Fire: Lessons for Turning Crisis into Opportunity

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ISBN-10: 007176299X

ISBN-13: 9780071762991

Edition: 2011

Authors: Jeffrey K. Liker, Timothy N. Ogden

List price: $38.99
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The definitive account of the 2009-2010 Toyota recall: A case study for overcoming any management crisis Toyota Under Firetakes you beyond the headlines and into the offices and factories of Toyota to reveal the truth behind the company's highly publicized and controversial recall of nine million vehicles last year. Jeffrey Liker, the world's leading expert on Toyota processes and culture, was granted unprecedented access to the company's systems and people. The end result is the most comprehensive account available of why the recall was initiated, what really precipitated the problem, and how Toyota management me the ensuing challenges to come out relatively unscathed-lessons that can be…    
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Book details

List price: $38.99
Copyright year: 2011
Publisher: McGraw-Hill Education
Publication date: 5/16/2011
Binding: Hardcover
Pages: 208
Size: 5.90" wide x 8.80" long x 0.93" tall
Weight: 0.990
Language: English

Foreword: Thunderbird School of Global Management
The Most Admired Company in the World
The Oil Crisis and the Great Recession
The Recall Crisis
Response and the Road to Recovery