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Pitch Anything: an Innovative Method for Presenting, Persuading, and Winning the Deal

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ISBN-10: 0071752854

ISBN-13: 9780071752855

Edition: 2011

Authors: Oren Klaff

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Book details

Copyright year: 2011
Publisher: McGraw-Hill Professional Publishing
Publication date: 3/16/2011
Binding: Hardcover
Pages: 240
Size: 6.50" wide x 9.25" long x 0.75" tall
Weight: 1.078

The Method
Frame Control
Pitching Your Big Idea
Frame Stacking and Hot Cognitions
Eradicating Neediness
Case Study: The Airport Deal
Get in the Game