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Power of Real-Time Social Media Marketing How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World

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ISBN-10: 0071752633

ISBN-13: 9780071752633

Edition: 2011

Authors: Teri Thompson, Beverly Macy

List price: $24.99
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Description:

How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World
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Book details

List price: $24.99
Copyright year: 2011
Publisher: McGraw-Hill Education
Publication date: 1/16/2011
Binding: Hardcover
Pages: 272
Size: 6.00" wide x 9.00" long x 1.00" tall
Weight: 1.144
Language: English

Teri Thompson is the editor of the Daily News sports investigative team and Sunday sports section, both of which have won numerous awards under her direction. One of the first women sportswriters in the country, she spent twelve years as an award-winning sportswriter and columnist for the Rocky Mountain News in Denver and worked for ESPN as a coordinating producer for SportsCenter . She is the recipient of the New York Times Fellowship for Journalists at the Columbia Law School and is a member of the Connecticut bar. She and her husband split their time between Connecticut and New York.

Beverly Macy is CEO and cofounder of Gravity Summit and managing partner of Y&M Partners. She teaches executive marketing courses for the UCLA Business and Management Extension Program. Macy lives in Beverly Hills, California.Teri Thompson is a creative director at Gravity Summit and the president of Rocky Peak Enterprises, LLC. She served as media director for U2 singer Bono's (RED) campaign with Fortune 500 partners and held marketing and production positions at ABC, CBS, and NBC. Thompson lives in Simi Valley, California.

Acknowledgments
Preface
Real-Time Marketing: The Now Lens
The Way We Communicate Has Changed Forever-Why Now?
The Power of Conversation and Engagement
Real-Time Marketing Strategies
Real-Time Marketing Case Stories: Lessons in Leadership
The American Red Cross: One Tweet Turns into $33 Million for Haitian Relief
USA Today: Publishing in Real-Time
EMC: Real-Time in the Enterprise
Orange County Transportation Authority: Transforming Government
Wahoo's Fish Tacos: Community Building through Extreme Sports
Mazda USA: Social Media Restart
The Roxy Theatre: Entertainment and Business Revitalization through Customer Sharing and Social Media (or "How Social Media Saved the Sunset Strip!")
DIRECTV: Customer Interaction Transforms Business
Analytics and Measurement
Viewing the Future of Real-Time Social Media: The Next Lens
Notes
Index