Reinventing Interactive and Direct Marketing Leading Experts Show How to Maximize Digital ROI with iDirect and iBranding Imperatives

ISBN-10: 0071638024

ISBN-13: 9780071638029

Edition: 2010

Authors: Rapp, Stan Rapp

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Book details

List price: $21.99
Copyright year: 2010
Publisher: McGraw-Hill Professional Publishing
Publication date: 11/1/2009
Binding: Hardcover
Pages: 256
Size: 6.30" wide x 9.30" long x 1.00" tall
Weight: 1.364
Language: English

What Is iDirect Marketing?
Time for Marketing to Really Get Direct about Creating Value
Perplexing New Realities Marketers Face Today
Media Allocation for a Mass Networking Era
Direct Goes Emotional with New iDTV Advertising
More Sales, Less Cost: Optimizing Each Consumer Engagement
SEM and SEO: Core Drivers of iDirect Success
Mobile: Holding iDirect in the Palm of Your Customer's Hand
Using Psychology to Drive Digital Behavior
E-Mail Life Support at Home and the Office
Conversation: What Matters Most for Marketers Now
iDirect Marketing at Best Buy for Business
iBrands: The New Face of the Consumer
The Keys to iDirect Marketing Success
Meet the Authors
About DMA
About Engauge
About Stan Rapp
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