Anywhere How Global Connectivity Is Revolutionizing the Way We Do Business
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Description: Ubiquitous connectivity is the biggest revolution in business since the Internetand this is the first strategic guide to harnessing its powerAnywhereexamines the far-reaching impact of what can only be termed a business revolution, and itexplains how to build a strategy using global connectivity to generate new streams of revenue and,ultimately, dramatic business growth. President and CEO of Yankee Group, the industry authority onthe business impact of global connectivity, Emily Nagle Green describes how best to steer businessinitiatives, partnerships, product development, customer service, target markets, and virtually everyother aspect of a business in order to succeed in the Anywhere business environment.WithAnywhere, businesses now have the ability to remain connected to customers 24/7, but onlythose that take advantage of this "ubiquitous connectivity" in a strategic way today will remain standingtomorrow.Anywherecombines extensive background information, tactical tools, and high-level advice that everyforward-looking company needs in today's fast-paced, highly competitive business environment.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $34.95
Copyright year: 2010
Publisher: McGraw-Hill Companies, The
Publication date: 12/14/2009
Size: 6.25" wide x 9.50" long x 1.00" tall
|Foreword: The Internet Comes of Age|
|Welcome to Anywhere|
|The Anywhere Revolution|
|Going from Somewhere to Anywhere|
|Anywhere-Where and When?|
|The Anywhere Consumer|
|The Emerging Portability of Experience|
|Meet the Anywhere Consumer of the Future|
|Our Anywhere Appetites|
|The Anywhere Enterprise|
|The Anywhere Consumer Goes to Work|
|The Enterprise Goes Anywhere|
|Profiting from Anywhere|
|How Anywhere Do You Need to Be?|
|How to Go Anywhere|
|Some Anywhere Unknowns|
|Anywhere: Final Thoughts|