Grow from Within Mastering Corporate Entrepreneurship and Innovation

ISBN-10: 0071598324

ISBN-13: 9780071598323

Edition: 2010

Authors: Robert C. Wolcott, Michael J. Lippitz, Michael J. Lippitz, Robert C. Wolcott

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Book details

List price: $40.95
Copyright year: 2010
Publisher: McGraw-Hill Education
Publication date: 10/13/2009
Binding: Hardcover
Pages: 272
Size: 6.25" wide x 9.25" long x 1.00" tall
Weight: 1.144

Robert C. Wolcott, Ph.D., is the cofounder anddirector of the Kellogg InnovationNetwork, an organization for executivesat large companies dealingwith the challenges of creatinginnovation-driven growth and performance.He teaches graduatecourses on corporate innovation atmultiple prestigious educationalinstitutions. Michael J. Lippitz, Ph.D., is a senior fellow withthe Center for Research inTechnology & Innovation at theKellogg School of Management anda senior policy analyst with theScience and Technology PolicyInstitute of the Institute forDefense Analyses.

Prologue
Acknowledgments
Introduction: Corporate Entrepreneurship, Innovation, and Organic Growth
Entrepreneurship and Corporate Entrepreneurship
By the Numbers
The System Is the Solution
Lost in Transition
Ready, Fire, Aim ... Not!
What Readers Can Expect
Understanding Corporate Entrepreneurship
A Brief History of Corporate Entrepreneurship
What Exactly Is Corporate Entrepreneurship?
Entrepreneurs: Nature versus Nurture
Stories from the Front
Pitfalls of Corporate Entrepreneurship
Summary
New Business Design
Fundamentals of New Business Design
A 360-Degree View of Corporate Entrepreneurship
Corporate Entrepreneurship as a Business Design Challenge
New Business Design in Action
Summary
Emerging Models Of Corporate Entrepreneurship
Organization and Resources: Essential Management Decisions
The Four Models of Corporate Entrepreneurship
Summary
Which Model Of Corporate Entrepreneurship Is Right For You?
Corporate Entrepreneurship and Strategy
Thinking about Your Corporate Context
Getting Started: Commitment, Socialization, and Resources
Down the Road: The Transition and Scaling Challenge
Summary
Leadership From All Levels
The House of the Emperor
The Role of Senior Executives in Corporate Entrepreneurship
Corporate Entrepreneurship Program Leadership
Lessons Regarding Leadership Support for the Aspiring Corporate Entrepreneur
Summary
Grow From Within; Learn From Everywhere
Looking Outside, Worldwide
Open Innovation and Innovation Brokering
Globalization and Corporate Entrepreneurship
Corporate Entrepreneurship in Times of Trouble and Plenty
To the Future
Innovation Radar Concept Development Questions
What (Brand, Offerings, Platforms)
Who (Solutions, Customers, Customer Experience)
How (Value Capture, Processes, Organization)
Where (Supply Chain, Presence, Networking)
History Of Corporate Entrepreneurship
Labs Rule!
Separate or Imitate?
Toward Global, Services-Oriented New Business Development
Further Reading
Index
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