7 Triggers to Yes: the New Science Behind Influencing People's Decisions

Name: 7 Triggers to Yes: the New Science Behind Influencing People's Decisions
Price: 7.79 USD
Availability: InStock
ISBN: 9780071544375

ISBN-10: 0071544372

ISBN-13: 9780071544375

Edition: 2008

Authors: Russell H. Granger

List price: $52.00

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Introducing 7 scientifically proven ways to increase your powers of persuasion... Everybody knows that the best way to persuade people to reach the "Yes" response is by using logic and reason, right? Wrong. According to the latest research in neuroscience, most people respond to emotional cues rather than rational ones. Instead of using facts and figures to persuade, you should be tapping into the brain's internal triggers for making decisions. With the new technology of realtime brain imaging, scientists have been able to pinpoint seven of these emotional triggers. These are the 7 Triggers to Yes: THE FRIENDSHIP TRIGGER activates trust and agreement through bonding. THE AUTHORITY TRIGGER…

Book details

List price: $52.00
Copyright year: 2008
Publisher: McGraw-Hill Education
Publication date: 1/7/2008
Binding: Hardcover
Pages: 240
Size: 6.20" wide x 9.30" long x 0.70" tall
Weight: 1.144
Language: English



The Awesome Power of Persuasion Winners and Losers Persuasion—


Then and Now What’s the Breakthrough Decision


Management Persuasion Powerhouses


Triggering YES Friendship


Trigger Authority


Trigger Consistency


Trigger Reciprocity


Trigger Contrast


Trigger Reason


Why Trigger


Hope Trigger Persuasion Goals


Persuasive Communication


Persuasive Presentations Resolving Resistance Getting Commitment Wrap