7 Triggers to Yes The New Science Behind Influencing People's Decisions
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Description: Introducing 7 scientifically proven ways to increase your powers of persuasion... Everybody knows that the best way to persuade people to reach the "Yes" response is by using logic and reason, right? Wrong. According to the latest research in neuroscience, most people respond to emotional cues rather than rational ones. Instead of using facts and figures to persuade, you should be tapping into the brain's internal triggers for making decisions. With the new technology of realtime brain imaging, scientists have been able to pinpoint seven of these emotional triggers. These are the 7 Triggers to Yes: THE FRIENDSHIP TRIGGER activates trust and agreement through bonding. THE AUTHORITY TRIGGER creates a perception of expertise that activates acceptance. THE CONSISTENCY TRIGGER motivates consistency with past actions. THE RECIPROCITY TRIGGER taps into the rationale that when you give, you get something back. THE CONTRAST TRIGGER makes your request better than other available options. THE REASON WHY TRIGGER poses reasons that activate an automatic "Yes." THE HOPE TRIGGER instills positive expectations that deliver agreement. Activating one or more of the other person's triggers will make you a master persuader in every aspect of your life. You'll learn how to motivate a "Yes" response from clients, coworkers, employees, and entire organizations. Just say "YES" to success.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $42.00
Copyright year: 2008
Publisher: McGraw-Hill Companies, The
Publication date: 1/7/2008
Size: 6.25" wide x 9.50" long x 1.25" tall
|The Awesome Power of Persuasion Winners and Losers Persuasion—|
|Then and Now What’s the Breakthrough Decision|
|Management Persuasion Powerhouses|
|Triggering YES Friendship|
|Hope Trigger Persuasion Goals|
|Persuasive Presentations Resolving Resistance Getting Commitment Wrap|