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Customer Obsession: How to Acquire, Retain, and Grow Customers in the New Age of Relationship Marketing

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ISBN-10: 0071497048

ISBN-13: 9780071497046

Edition: 2009

Authors: Abaete de Azevedo, Ricardo Pomeranz

List price: $34.00
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Description:

A hands-on guide to the next generation of customer relationship marketing ..Rapp Collins, one of the world's leading direct marketing agencies, delivers a breakthrough guidebook for modern direct marketing.Customer Obsessionshows how businesses of any size can build a global strategy that encourages the development of meaningful, profitable relationships with their customers. ..Abaet? de Azevedo and Ricardo Pomeranz, top leaders at Rapp Collins, share insider details from their consumer-relationship methodology that will dramatically improve the direct marketing strategy in every kind of company. .
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Book details

List price: $34.00
Copyright year: 2009
Publisher: McGraw-Hill Education
Publication date: 10/20/2008
Binding: Hardcover
Pages: 240
Size: 6.25" wide x 9.25" long x 1.00" tall
Weight: 1.078
Language: English

Introduction
Industry, Retail, or the Consumer: Who Controls the Market?
How Much Is Each Customer Worth?
Relationship Strategies to Win Over and Keep Customers
The New Integrated Communication Scenario Based on Relationship-Marketing Strategies
Creating Results
Relationship Marketing in Action
Database Intelligence
Financial Analysis: The Unquestionable Proof of the Results
Successful Cases
The Future of Marketing Communication
Insights on Customers Through Segmentation
Endnotes
Index