Innovation Power Plays How the World's Hottest Change Agents Reach the Top of Their Game: The Insider's Playbook of Moves, Motives, and Management Tips

Name: Innovation Power Plays How the World's Hottest Change Agents Reach the Top of Their Game: The Insider's Playbook of Moves, Motives, and Management Tips
Price: 9.21 USD
Availability: InStock
ISBN: 9780071486316

ISBN-10: 0071486313

ISBN-13: 9780071486316

Edition: 2008

Authors: BusinessWeek, BusinessWeek Staff

List price: $16.95

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Learn the Plays Make Your Move *Fire up the engine of your company's vision like Norbert Reithofer did at BMW *Cut through a tired routine the way Jody Thompson and Cali Ressler have at Best Buy *Follow Bernard Arnult's example at Louis Vuitton to put your customer satisfaction in the bag * Focus on a new business plan with Antonio M. Perez at Kodak And get in the game with the Monday Morning strategies and inside plays of the world's top business champions.

Book details

List price: $16.95
Copyright year: 2008
Publisher: McGraw-Hill Companies, The
Publication date: 1/22/2008
Binding: Paperback
Pages: 144
Size: 5.30" wide x 8.40" long x 0.40" tall
Weight: 0.440



Introduction




Kodak's Moment of Truth




No Schedules, No Meetings, No Joke at Best Buy




The Soul of a New Microsoft




JPMorgan's Grand Design




BMW's Dream Factory




The Vuitton Money Machine




A Sea Change in Software at SAP




Why Kraft Is on a Crash Diet




Repositioning Any Brand with Pop Culture



Trends: Speed Demons


Viewpoint: Five Common Mistakes in Innovation


Viewpoint: Making Online Pay


Viewpoint: HP's Cultural Revolution


Sources


Contributors