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Lead Ladder: Turn Strangers into Clients, One Step at a Time

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ISBN-10: 0071479090

ISBN-13: 9780071479097

Edition: 2007

Authors: Marcus Schaller

List price: $19.95
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Attract More Clients, Even if You're Not a "Born" Seller Whether you're an entrepreneur, salesperson, or service marketer, you know that generating sales leads is the single most important-and challenging-part of your job. But what if you're not the type of person who operates in "selling mode" 24/7? What if you find it hard to aggressively cold-call hundreds of strangers every week, and you dread those endless networking events? "Don't worry," says lead-generation strategist and consultant Marcus Schaller. "You don't have to be impossibly driven, thick-skinned, or aggressive to bring in new clients. In fact, you'll win more customers if you use a more personal, thoughtful approach that…    
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Book details

List price: $19.95
Copyright year: 2007
Publisher: McGraw-Hill Companies, The
Binding: Hardcover
Pages: 128
Size: 5.50" wide x 8.50" long x 0.75" tall
Weight: 0.594
Language: English

Marcus Schaller is founder and president of Purple Dot Group, a lead generation strategy consulting and publishing firm. He has more than eight years of service marketing experience in real estate, consulting, and consumer and business services.For more information about Purple Dot Group's services, seminars, products, and magazine, visit