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Leading Innovation: How to Jump Start Your Organization's Growth Engine

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ISBN-10: 0071470182

ISBN-13: 9780071470186

Edition: 2007

Authors: Jeff DeGraff, Shawn Quinn

List price: $45.00
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Description:

Features tried-and-true methods taught at the University of Michigan Ross School of Business innovation program and used in dozens of interventions at Fortune 500 corporations Methods are supported by senior leadership at GE, Reuters, Coca-Cola, Pfizer, Johnson & Johnson, Eaton, and other leading innovators
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Book details

List price: $45.00
Copyright year: 2007
Publisher: McGraw-Hill Education
Publication date: 9/6/2006
Binding: Hardcover
Pages: 350
Size: 7.30" wide x 10.10" long x 1.20" tall
Weight: 2.090
Language: English

Jeff DeGraff, Ph.D., is a Professor at the University of Michigan's Ross School of Business, teaching MBA and executive education courses; and the Managing Partner of the Competing Values Company. His clients include Pfizer, General Electric, and Toyota, as well as dozens of other Fortune 500 firms.Shawn E. Quinn is a Partner in Competing Values and specializes in designing and facilitating organization change processes, with particular emphasis on aligning vision, strategy, technology, and human systems. He is a National Training Labs (NTL) certified facilitator.

The case for innovation
The innovation genome
The creativize method
Implementing innovation
Step 1 : synthesize
Step 2 : strategize
Step 3 : socialize
Step 4 : supervise
Step 5 : synchronize
Step 6 : specialize
Step 7 : systemize
Conclusion : creativizing yourself, your team, and your organization