Words That Sell More Than 6,000 Entries to Help You Promote Your Products, Services, and Ideas
Edition: 2nd 2006
List price: $18.00
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Description: Listing more than 2,500 high powered words, phrases and slogans, this reference is aimed at anyone who needs instant access to key words that make the difference in selling. Arranged by category, it can be used to help sell ideas or widgets.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $18.00
Copyright year: 2006
Publisher: McGraw-Hill Education
Publication date: 4/5/2006
Size: 8.25" wide x 8.50" long x 0.50" tall
Richard Bayan spent over two decades as an award-winning advertising copywriter and copy chief. He is the author of three other books, including the companion to this book, More Words That Sell.
|Introduction to the Second Edition|
|How to Use This Book|
|A Crash Course in Copywriting|
|Categories of Copy|
|Trial Offer/No Obligation|
|Heads and Slogans|
|Salutations and Invitations|
|Opening with a Question|
|Opening with a Statement|
|Opening with a Challenge|
|Descriptions and Benefits|
|Security/Peace of Mind|
|Persuading Your Audience|
|The Moment of Decision|
|The Call to Action|
|The Lift Note|
|Enhancing Your Company's Image|
|Justifying a High Price|
|Knocking the Competition|
|Using Demographics to Impress|
|Flattering the Reader|
|Selling Yourself: Personal Traits|
|Selling Yourself: Achievements|
|Selling Your Ideas|
|"Puffspeak"-And Its Alternative|
|Commonly Misspelled Words|
|Commonly Confused Words|
|Key Word Index|