Madison and Vine Why the Entertainment and Advertising Industries Must Converge to Survive

Name: Madison and Vine Why the Entertainment and Advertising Industries Must Converge to Survive
Price: 2.54 USD
Availability: InStock
ISBN: 9780071462167

ISBN-10: 0071462163

ISBN-13: 9780071462167

Edition: 2006

Authors: Scott Donaton

List price: $16.95

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Description:

Includes prescriptions for reinventing the entertainment and marketing/ advertising business models Award-winning journalist Scott Donaton developed the Madison & Vine franchise for Advertising Age. Donaton is a frequent guest on NBC's "Today" and "NPR's Marketplace"

Book details

List price: $16.95
Copyright year: 2006
Publisher: McGraw-Hill Companies, The
Binding: Paperback
Pages: 240
Size: 5.00" wide x 7.75" long x 0.50" tall
Weight: 0.484
Language: English

Scott Donaton (New York, NY) developed and launched the Madison & Vine franchise for "Advertising Age", the world's leading advertising, marketing, and media publication. He is a frequent speaker at leading industry events and conferences, and on television and radio programs.