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Confessions of Shameless Self-Promoters: Great Marketing Gurus Share Their Innovative, Proven, and Low-Cost Marketing Strategies to Maximize Your Success! Great Marketing Gurus Share Their Innovative, Proven, and Low-Cost Marketing Strategies to Maximize

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ISBN-10: 0071462023

ISBN-13: 9780071462020

Edition: 2006

Authors: Debbie Allen

List price: $21.00
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Description:

Features specific step-by-step strategies of low-cost marketing, including Internet and direct mail Perfect for entrepreneurs looking for affordable ways to expand their business This book has already sold 25,000 copies in a self- published edition Debbie Allen is a much sought-after public speaker and corporate consultant who has appeared in publications such as Entrepreneur, Selling Power, and Sales & Marketing Excellence
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Book details

List price: $21.00
Copyright year: 2006
Publisher: McGraw-Hill Education
Publication date: 9/13/2005
Binding: Paperback
Pages: 240
Size: 6.00" wide x 8.75" long x 0.75" tall
Weight: 0.836
Language: English

An Introduction to Effective Self-Promotion
Develop a Positive Belief about Self-Promotion
The Science of Self-Promotion
Contrarian Success Strategy
Shamelessly Making a Difference in People's Lives
Ten Power Principles of Shameless Self-Promotion
Never Show Them You're Shameless
You Cannot Not Market
Share Your Goals in the Form of Affirmations
Self-Promote or Disappear!
Not Marketing Can Be Disastrous
Using Cold Calls to Make Contacts
Fun Ways to Turn Hidden Moments into Marketing Miracles
Wearing Self-Promotion Shamelessly Well
Gutsy Marketing for the Shameless
Develop Gutsy Goals that Make You Stretch
Crappy to Happy
Come to the Edge: Self Promoter from Within
Hustle if You Want to Be Great
Happy Birthday to Me
The RV Adventure Book Tour
Shameless Marketing Gets into the Act
Don't Miss an Opportunity to Be Shameless
Redirecting Shameless Marketing Energies
Thank Heaven for Little Girls
Shameless Friends and Associates
Seek Out and Act on Opportunities
I Am Not A Self Promoter ... Or Am I???
Let Your Fans Do the Talking
Building Success on Referrals and Testimonials
The Humor Advantage
Dad's Lesson in Never Giving Up
Give It Away
Stay Active in Your Community
Time to Give Back
Sell More by Giving Things Away
Reverse Shoplifting
Giving It Away to Attract Buyers
Your Expertise Is Showing
Take Your Expertise to a Higher Level
Secrets of a Modest Success
Starting Over
Reaching Emerging Markets
Sell Yourself and the $$$ Come Easy
Market Yourself as the "Expert"
A Steady Approach
Get Out There and Work It
Build Strong Business Alliances
Networking Is an Attitude
A Network Is Mandatory for Making It
Don't Leave Home Without Your Business Cards
Have I Told You What I've Done Lately?
A Niche and a Network
If the Hat Fits, Wear It
Build a Unique Brand to Get Recognized
Break the Mold and Promote Your Uniqueness
Capitalize on Your Uniqueness
The BITCH with Style
Discovering Your Core Essence
Seven Step Action Plan to Create a Marketing Brand
A Spy Is Born
Finding Your Specialization
A Brand New You with a Big Brand Bank Account!
Dare to Be Different
Delivering Shamelessly Through the Mail
Stay in Touch with Your Database Often
Bug 'Em 'Til They Buy or Die
Leave Breadcrumbs
Risk Reversal
One of My Biggest Losers
When You Hate to Cold Call
Postcards Carry a Big Message
Outrageous Advertising That's Outrageously Successful
Get Immediate Attention with Unique Direct Mail
Get Noticed with Newsletters
Publish a Newsletter
Shameless Self Promotion and the Art of Motorcycle Maintenance
Creatively Building a Mailing List
Direct Mail without Stamps
Shameless Marketing on the Web
Embrace Technology and Market Shamelessly Online
Simplify! Give Up Expensive, Ineffective Marketing Tactics!
Shameless Promotion Internet-Style
Saved by the Internet
You Have to Give in Order to Receive
Golf Guru Goes for the Gold
Sales Horror Stories
Lights, Camera, Action-You're ON!
Apply For and Win Awards
Woman of the Year
How I Sold the World-Famous Brooklyn Bridge
Much More than Your 15 Minutes of Fame
Magic Phrases to Use with the Media and What to Avoid
The Astonishing True Story of the Elvis Mermaid
Applause! Applause!
The Luckiest Unlucky Man Alive
My Time to Shine
Media Shock Jock vs. Shameless Diva
Fame, Fortune, and Your Name in Print
Write a Book to Showcase Your Expertise
How to Create Viral Shameless Promotion for Pennies
Five Promotions a Day
Never Let Them See You Sweat
Shameless Turnabout Is Fair Play
Promoting Principled Profit
Fit to Cook
An Authentic Hawaiian Luau
Polite Persistence
Shameless Santa