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Speak Like a CEO Secrets for Commanding Attention and Getting Results

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ISBN-10: 007145151X

ISBN-13: 9780071451512

Edition: 2005

Authors: Suzanne Bates

List price: $29.00
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Description:

An award-winning news anchor presents methods for better communication in any business environment During her 20 years in broadcasting, award-winning news anchor Suzanne Bates conducted more than 10,000 interviews, during which she witnessed business leaders, politicians, and celebrities at their best and worst. Now a top CEO communication coach, Bates is renowned for her uncanny ability to transform even the shyest oratorical mouse into a public-speaking lion. In "Speak Like a CEO, Bates: Reveals the secrets for communicating in any situation Describes simple techniques for acing speeches, presentations, media interviews, Q&A sessions, business meetings, and more Outlines self-improvement plans that can easily be customized to your needs Shares secrets from top leaders, including Mario Cuomo's technique for overcoming stage fright and Colin Powell's secret for projecting authenticity
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Book details

List price: $29.00
Copyright year: 2005
Publisher: McGraw-Hill Education
Publication date: 4/21/2005
Binding: Hardcover
Pages: 240
Size: 6.60" wide x 9.20" long x 1.00" tall
Weight: 1.254
Language: English

Suzanne Bates is an executive coach, speaker, entrepreneur, and former award-winning television news anchor. President and CEO of Bates Communications, she helps leaders get business results through better communication. Bates is the author of Speak Like a CEO and Motivate Like a CEO. Learn more about the author at www.bates-communications.com.

Preface
Acknowledgments
Introduction
The Secrets: What CEOs and Leaders Know
What It Means to Speak like a CEO (the Ones You Really Admire)
Eight Secrets of Successful CEOs and Leaders Who Speak Well
You're as Good as You Decide to Be
What You Can Learn from Ten Thousand Leaders and Working on TV for Twenty Years
The Eight Most Frequent Mistakes People Make in Front of Crowds and Cameras
The Authenticity Gap: Why the Real You Must Shine Through
Taking Stock: How Do Your Skills Add Up?
Creating a Plan: Leaders Know It's the Way to Get Farther, Faster
The Situations: A Survival Guide for the Events Where You Must Speak and Be Great
Speeches
Presentations
Q&A Sessions: Thinking on Your Feet
Media Interviews
Leading Meetings
Conversations
The Strategies: Become a Great Speaker by Making a Plan and Working It
Ten Things You Can Do to Guarantee Success
Five Coaching Plans
Checklists
Frequently Asked Questions
Resources and Recommended Reading
Communication and Leadership
The Gettysburg Address: Abraham Lincoln
Index