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Secrets from the Innovation Room How to Create High-Voltage Ideas That Make Money, Win Business, and Outwit the Competition

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ISBN-10: 0071443754

ISBN-13: 9780071443753

Edition: 2005

Authors: Kay Allison

List price: $22.00
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Kay Allison unveils the secrets of the creative process, debunking the myths & showing how anyone can be creative. The book includes worksheets, self-tests, exercises, & other tools to guide the reader towards a creative mind-set.
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Book details

List price: $22.00
Copyright year: 2005
Publisher: McGraw-Hill Education
Publication date: 11/12/2004
Binding: Paperback
Pages: 192
Size: 7.30" wide x 9.10" long x 0.45" tall
Weight: 0.748
Language: English

Kay Allison is founder of The Energy Annex, a marketing innovation and consulting firm that shows clients including Avon, Kraft Foods, Nestle, and others how to create new, revenue-generating ideas. Allison is the executive in residence for Northwestern University's graduate Integrated Marketing Communications program, and has been quoted in leading publications including the Los Angeles Times, Investor's Business Daily, the Chicago Sun-Times, and the Economist.