Sun Tzu Strategies for Marketing: 12 Essential Principles for Winning the War for Customers 12 Essential Principles for Winning the War for Customers

Name: Sun Tzu Strategies for Marketing: 12 Essential Principles for Winning the War for Customers 12 Essential Principles for Winning the War for Customers
Price: 4.47 USD
Availability: InStock
ISBN: 9780071427319

ISBN-10: 0071427317

ISBN-13: 9780071427319

Edition: 2004

Authors: Gerald A. Michaelson, Steven W. Michaelson

List price: $19.00

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Description:

Originally conceived in 500BC, Sun Tzu's 'The Art of War' contained 11 strategies that were essential to a warrior's success on the battlefield. Thousands of years later, these same strategies cab be used successfully by business people as they seek to defeat the competition in the marketplace.

Book details

List price: $19.00
Copyright year: 2004
Publisher: McGraw-Hill Education
Publication date: 11/10/2003
Binding: Paperback
Pages: 200
Size: 6.00" wide x 8.90" long x 0.60" tall
Weight: 0.748
Language: English



Preface


Introduction: The Principles of Marketing Strategy


First Principle: Honor the Customer


Second Principle: Organization of Intelligence


Third Principle: Maintenance of the Objective


Fourth Principle: A Secure Position


Fifth Principle: Offensive Action


Sixth Principle: Surprise


Seventh Principle: Maneuver


Eighth Principle: Concentration of Resources


Ninth Principle: Economy of Force


Tenth Principle: Command Structure


Eleventh Principle: Personal Leadership


Twelfth Principle: Simplicity


Implementing Strategies


Index