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Sun Tzu Strategies for Marketing 12 Essential Principles for Winning the War for Customers

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ISBN-10: 0071427317

ISBN-13: 9780071427319

Edition: 2004

Authors: Gerald A. Michaelson, Steven W. Michaelson

List price: $19.00
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Description:

Originally conceived in 500BC, Sun Tzu's 'The Art of War' contained 11 strategies that were essential to a warrior's success on the battlefield. Thousands of years later, these same strategies cab be used successfully by business people as they seek to defeat the competition in the marketplace.
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Book details

List price: $19.00
Copyright year: 2004
Publisher: McGraw-Hill Education
Publication date: 11/10/2003
Binding: Paperback
Pages: 200
Size: 6.00" wide x 8.75" long x 0.75" tall
Weight: 0.748
Language: English

Preface
Introduction: The Principles of Marketing Strategy
First Principle: Honor the Customer
Second Principle: Organization of Intelligence
Third Principle: Maintenance of the Objective
Fourth Principle: A Secure Position
Fifth Principle: Offensive Action
Sixth Principle: Surprise
Seventh Principle: Maneuver
Eighth Principle: Concentration of Resources
Ninth Principle: Economy of Force
Tenth Principle: Command Structure
Eleventh Principle: Personal Leadership
Twelfth Principle: Simplicity
Implementing Strategies
Index