What the Best MBAs Know How to Apply the Greatest Ideas Taught in the Best Business Schools
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Description: Organised according to the subject matter of the MBA core curriculum, this volume features contributions from educators at Harvard, Chicago, Stanford & elsewhere, & presents the key ideas essential to the mastery of any MBA programme.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $36.00
Copyright year: 2005
Publisher: McGraw-Hill Education
Publication date: 3/17/2005
Size: 7.75" wide x 9.50" long x 1.25" tall
|The big MBA picture|
|Who should read this book?|
|The big picture - an overview of the MBA curriculum|
|The strategic and tactical MBA|
|Management strategy - five steps to successful strategic analysis|
|Macroeconomics and the well-timed business strategy|
|The functional MBA|
|Strategic marketing - delivering customer value|
|Operations and supply chain management - getting the stuff out the door|
|Financial accounting - "doing the numbers" for investors, regulators and other external users|
|Managerial accounting - "doing the numbers" for internal decision making and control|
|Corporate finance - the big questions and key concepts|
|The organizational and leadership MBA|
|Organizational behavior - the power of people and leadership|
|The MBA toolbox|
|Statistics, decision analysis, and modeling - how the numbers help us manage|
|Managerial economics - microeconomics for managers|