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Advertising Media A-to-Z The Definitive Resource for Media Buying, Planning, Research and Account Management

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ISBN-10: 0071422145

ISBN-13: 9780071422147

Edition: 2004

Authors: Jim Surmanek

List price: $32.00
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Description:

Focused on media planning, media buying and media research, this text combines an overview of modern advertising media, including pertinent historical information, with practical information and tips on the dynamics of the many functions of media buying and planning.
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Book details

List price: $32.00
Copyright year: 2004
Publisher: McGraw-Hill Education
Publication date: 11/7/2003
Binding: Paperback
Pages: 368
Size: 6.00" wide x 8.75" long x 1.00" tall
Weight: 1.034
Language: English

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide