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More Words That Sell

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ISBN-10: 0071418539

ISBN-13: 9780071418539

Edition: 2003

Authors: Richard Bayan

List price: $22.00
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'More Words That Sell' offers readers more than 3500 high-powered words, phrases and slogans. The book includes a brief introduction to the basic principles of writing creative copy and then gets to the heart of the matter: words and phrases that promote products, services, and ideas.
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Book details

List price: $22.00
Copyright year: 2003
Publisher: McGraw-Hill Education
Publication date: 7/17/2003
Binding: Paperback
Pages: 176
Size: 7.30" wide x 9.20" long x 0.40" tall
Weight: 0.638
Language: English

Richard Bayan spent over two decades as an award-winning advertising copywriter and copy chief. He is the author of three other books, including the companion to this book, More Words That Sell.