List price: $22.00Copyright year: 2003Publisher: McGraw-Hill EducationPublication date: 7/17/2003Binding: PaperbackPages: 176Size: 7.30" wide x 9.20" long x 0.40" tall Weight: 0.638Language: English
Richard Bayan spent over two decades as an award-winning advertising copywriter and copy chief. He is the author of three other books, including the companion to this book, More Words That Sell.
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