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| Preface | |
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| What Kind of Videos Can I Make? | |
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| The Ever-Changing Tape Formats | |
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| Equipment: One Chip Versus Three | |
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| Weddings | |
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| What's Out There and How Do I Get Involved? | |
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| Reading Makes the Heart Grow Fonder (Book Learning) | |
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| Get Back to School (Class Learning) | |
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| Just Do It | |
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| How Cheap Is Cheap? | |
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| What's Involved? | |
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| You Want It When? | |
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| How Long Is It? | |
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| What's the Budget? | |
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| Event Videos: Avoiding Pigeonholing | |
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| Legal Videos | |
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| The Deposition | |
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| Day in the Life | |
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| Mock Trial | |
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| Legal Documentary | |
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| The Most Uninteresting Video: Documentation Video | |
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| Legal Video | |
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| Insurance Video | |
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| Real Estate Video | |
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| Police Related Video | |
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| Medical Video | |
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| Reality TV | |
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| In the Beginning: Preproduction | |
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| Getting Contacts | |
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| Advertising: Always the Best Medicine | |
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| Referrals | |
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| Business Cards | |
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| Word of Mouth, or Watch What You Say | |
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| Seeing is Believing | |
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| Approaching New Clients on Your Own | |
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| Letting Your Fingers Do the Walking | |
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| Come into My Chamber | |
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| The World Wide Web | |
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| All the News That's Fit to Print | |
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| All the World's a Job Fair | |
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| Boy, It's Cold in Here | |
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| Is It Safe? | |
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| The Big Example | |
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| How to Get Ideas for Videos | |
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| Reverse Psychology | |
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| Review: The Nine Most Important Ways to Get Ideas for Videos | |
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| How to Write Low-Budget Productions | |
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| No Class Today, There's a Substitute | |
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| Read My Lips | |
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| It's All in the Eyes | |
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| Is It Real or Plastic? | |
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| An Imagination Is a Wonderful Thing Not to Waste | |
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| Using People | |
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| Never Mind, I'll Do It Myself | |
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| Are Storyboards Really Necessary? | |
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| Review: The 10 Most Important Things to Remember When Storyboarding | |
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| How to Find the Right Location: Free Ones | |
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| Life's a Beach | |
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| Let the Fiasco Begin | |
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| Review: The 12 Most Important Things to Remember When Looking for the Best Location | |
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| Shooting with Nonprofessional Actors (The Client's Relatives) | |
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| Review: The 10 Most Important Things to Remember When Working with Nonprofessionals | |
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| Do I Buy, Rent, or Steal (Borrow)? | |
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| Cameras Are the Eyes of the Soul | |
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| I Want My Own Toys | |
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| Rent-a-Thing | |
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| The TV Commercial | |
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| How to Make a Commercial with No Camera and No Budget | |
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| Holiday Spot | |
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| Web Site | |
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| My First Time in Jewelry | |
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| Review: Five Things You Can Do with No Money | |
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| I've Got the Chroma Key Blues | |
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| Review: Five Things to Remember When Trying to be Blue | |
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| Don't Call Us, We'll Call You | |
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| Review: Ten Reasons to Prove You're in Charge | |
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| How to Make a 35mm Commercial on a Video Budget | |
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| Review: Five Reasons Why Film Is Worth the Expense | |
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| Making a Car Commercial with Someone Else's Footage | |
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| Apple Pie and Chevrolet | |
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| Review: Five Reasons Why Someone Else's Footage Works for You | |
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| How to Write a Car Commercial | |
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| The World's a Car Commercial | |
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| Review: The Ten Most Important Things to Remember When Writing a Commercial about Cars | |
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| Shooting on Location: Expecting the Worst | |
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| Amused at an Amusement Park | |
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| A Really Big Shoe | |
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| Review: How to Better Expect the Unexpected | |
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| The Corporate Video | |
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| Creating Nonboring Corporate Videos | |
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| Smoke Gets in Your Eyes | |
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| Review: Six Steps to Keep Your Corporate Videos Exciting | |
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| Making the Most of What You Have to Work With | |
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| Easy Editing Made Difficult | |
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| Review: Ten Great Things to Do When Using Multiple Crews and an NLE System | |
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| Getting Light Where It Normally Isn't | |
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| The Grannies Have It | |
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| How to Be a Bouncer | |
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| Review: Six Ways to Use Lighting in a Pinch | |
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| What's so Swell about Gels? | |
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| How It's Done | |
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| Color Correction | |
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| Being a Good Model | |
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| Review: Four Ways of Making the Beautiful More Attractive | |
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| Lighting Ceilings | |
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| How to Soften the Blow | |
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| Working on the Set or on Location | |
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| Play Indoors: The Indoor Set | |
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| Reaching New Heights (Without Falling) | |
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| The Outdoor Set: Location | |
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| Review: Using Scaffolding Effectively | |
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| How-to Videos | |
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| Becoming an Expert in Something You Know Nothing About | |
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| Full of Hot Air | |
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| Review: Five Tips for Shooting in the Air | |
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| Lower than Your Feet | |
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| Review: Five Tips for Shooting on the Ground | |
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| Reaching the Entire Audience | |
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| Don't Be Afraid of Make-up | |
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| Stop Whining | |
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| Review: Ten Things to Do When Snorkeling | |
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| Fierce Competition: Is It Really? | |
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| Shoot Golf In or Out of Season | |
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| Review: Five Golf Shooting Tips the Pros Don't Know | |
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| Two for the Price of One | |
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| Review: Six Reasons Why Two Is Better Than One | |
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| Making a Video Your Mom Would Be Proud of | |
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| Having Your Car Mounted | |
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| Don't Try This at Home | |
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| I Can See Myself | |
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| Review: Ten Things to Watch Out for When Using Car Mounts | |
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| Special Effects on a Low Budget | |
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| Honey, I Blew Up the Camera | |
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| May I Have the Condoms Please? | |
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| Review: Ten Things to Remember when Creating Blood Squibs | |
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| Documentaries | |
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| Getting Funding from Strange Places | |
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| Shooting High Definition Without Getting Railroaded | |
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| Please Don't Shoot, We're Amish | |
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| Review: Ten Things to Do when Working with the Amish | |
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| Who Pays for All This? | |
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| Working with Cooked Vegetables | |
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| Wandering Aimlessly | |
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| You Can't Please People Some of the Time | |
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| Good Thing I Was Ready | |
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| More Ideas for the Frugal | |
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| Back to the Vegetables | |
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| Review: Twelve Things to Document when Shooting a Documentary | |
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| Choosing the Right Market for Your Documentary | |
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| Poor Little Me | |
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| Take Two | |
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| Who Me? | |
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| Other Avenues | |
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| Review: Sixteen Things You'll Need when Shooting from a Helicopter | |
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| Training Videos | |
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| Training the Untrainable | |
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| Tractors, Tractors Everywhere | |
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| Modulator Flow | |
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| That Retiring Feeling | |
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| Review: Ten Ways to Train the Not-So-Trainable | |
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| A Second Life for Your Videos | |
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| Working Without a Net | |
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| Gooey | |
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| My, What a Long Lens You Have | |
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| The Fun House | |
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| Bits and Pieces | |
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| Review: Seven Ways to Make Your Training Video Unique | |
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| Don't Forget the Government | |
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| Your Pad or Mine? | |
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| If the Water's Green, Don't Go In | |
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| Review: Ten Reasons Why Smaller Is Better at a Live News-Type Training Event | |
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| When Do I Join Forces with Others? | |
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| Summer Help, Some Aren't | |
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| Don't Get Sick on Me | |
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| Swap Meet | |
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| Review: Six Tips for Traveling with Equipment | |
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| Interactive Programming: DVDs | |
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| DVDs: The Sordid History | |
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| Smile, You're Being Recorded | |
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| New Business Ventures | |
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| Examples Are More Fun | |
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| Encode Me | |
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| Review: Five Reasons Why DVD Authoring Is the Wave of the Future | |
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| How Not to Get Involved | |
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| In a Class by Itself | |
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| Free Is In | |
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| Review: Five Steps to Successful DVD Authoring | |
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| Reaching Millions by Spending Thousands | |
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| How It's Done | |
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| How Much Is It Going to Cost Me? | |
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| Features | |
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| Creating Features on Digital Video | |
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| The Secret Ingredient | |
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| One Step at a Time | |
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| It Almost Worked | |
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| Finding People | |
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| The World Is Not a Stage | |
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| The Best You Can't Afford | |
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| Whatever It Takes to Get the Shot | |
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| Review: Thirteen Ways to be Featured in a Feature | |
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| Marketing a Long Movie | |
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| Going to the Market | |
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| The Movie Poster | |
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| Newspaper Advertisement | |
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| To DVD or Not to DVD | |
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| When to Have a Big Mouth | |
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| Let's Make a Distribution Deal | |
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| Review: Eight Nifty Ways to Market Your Video | |
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| Advertising--Inexpensively | |
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| Coming Attractions | |
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| Catching the Wave | |
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| Creating a Stir | |
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| The Press Junket | |
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| Review: Five Ways to Advertise While Wearing a Shirt | |
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| Streaming Video on the Web | |
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| Selling Yourself, Then Your Work | |
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| The Internet and You | |
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| Streaming Live | |
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| I Want to Convert | |
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| It's a State of Design | |
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| Review: Five Ways to Sell Yourself on the Internet | |
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| Is the Internet Really Ready for Me? | |
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| Multicasting | |
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| DCTV Makes History | |
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| Enter GlobalStreams | |
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| The Present and the Future | |
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| Review: Two Ways to Make Better Streams Without Water | |
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| Making Choppy Video Work for You | |
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| Great After Effects | |
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| Popcorn Optional | |
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| History in the Making | |
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| Just the Beginning | |
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| Appendix | |
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| Glossary | |
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| Index | |