What Customers Want Using Outcome-Driven Innovation to Create Breakthrough Products and Services
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Description: Contents include the three steps that comprise the innovation process and the seven causal factors that can derail the process, how product development begins with listening to your customers but succeeds only if you know when to stop listening, and an exploration of the 'innovation formula'.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $26.00
Copyright year: 2006
Publisher: McGraw-Hill Companies, The
Publication date: 9/6/2005
Size: 6.25" wide x 9.00" long x 0.75" tall
|Introduction : moving beyond the customer-driven paradigm|
|Formulating the innovation strategy : who is the target of value creation and how should it be achieved?|
|Capturing customer inputs : silence the "voice of the customer" - let's talk jobs, outcomes, and constraints|
|Identifying opportunities : discovering where the market is underserved and overserved|
|Segmenting the market : using outcome-driven segmentation to discover segments of opportunity|
|Targeting opportunities for growth : deciding where to focus the value creation effort|
|Positioning current products : connecting opportunities with valued product features|
|Prioritizing projects in the development pipeline : separating the winners from the losers|
|Devising breakthrough concepts : using focused brainstorming and the customer scorecard to create customer value|
|Epilogue : tactical tips for managers|