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And Now a Few Words from Me Advertising's Leading Critic Lays down the Law, Once and for All

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ISBN-10: 0071403167

ISBN-13: 9780071403160

Edition: 2003

Authors: Bob Garfield

List price: $34.00
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This humorous & incisive critique of advertising urges the pros to abandon the endless stream of cliches, cheesy productions, miscast celebrities & gratuitous sex that characterise so much of their work & instead return clients' rights to the forefront. Bob Garfield wants bad advertising banished from the world.
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Book details

List price: $34.00
Copyright year: 2003
Publisher: McGraw-Hill Education
Publication date: 2/11/2003
Binding: Paperback
Pages: 256
Size: 5.75" wide x 8.25" long x 1.00" tall
Weight: 0.946
Language: English

Bob Garfield's high-profile weekly "Ad Review" column in Advertising Age singles out individual ads for praise or scorn, making him perhaps the most feared figure in the world of advertising. Garfield is also an advertising analyst for ABC News and cohost of NPR's "On the Media."

Introduction: The Ten Commandments of Advertising, Brought to You by God
Rules Are Made to Be Observed
Original Sin
Apropos of Something
Exercise Regularly and Try Cutting Back on the Sex
Ogilvy Was Wrong
Be My Guest
Are You Doomed? Take This Simple Quiz!
Hold the Sleaze, Please
Bless Me, Garfield, For I Have Screwed Up Big Time
Go Forth and Advertise