Cybermarketing Your Interactive Marketing Consultant

Name: Cybermarketing Your Interactive Marketing Consultant
Availability: OutOfStock
ISBN: 9780071401470

ISBN-10: 0071401474

ISBN-13: 9780071401470

Edition: N/A

Authors: Regina Brady

List price: $22.95

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Description:

Not just one or two authorities, a whole team of world-class experts, shares the secrets to successful marketing with the entire range of interactive media:Don Peppers and Martha Rogers of Marketing 1:1 unlock the secrets of building one-to-one dialogues and learning relationships with individual customers.Richard Cross and Janet Smith of Cross World Network analyze several frameworks that successful marketers have used to develop the proper mix of interactive tools for their companies and their customers.Richard Hodgson identifies the key financial benchmarks needed to guarantee profitability and productivity.Tony Alessandra gives the formula for turning the promise of sales force…

Book details

List price: $22.95
Publisher: McGraw-Hill/Contemporary
Publication date: 1/1/1997
Binding: E-Book
Language: English