Brand Warfare: 10 Rules for Building the Killer Brand 10 Rules for Building the Killer Brand

Name: Brand Warfare: 10 Rules for Building the Killer Brand 10 Rules for Building the Killer Brand
Price: 3.89 USD
Availability: InStock
ISBN: 9780071398503

ISBN-10: 0071398503

ISBN-13: 9780071398503

Edition: 2003

Authors: David D'Alessandro, Michele Owens

List price: $20.00

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The author explains why 'brand' must come before any other business consideration. He illustrates the rules for building & sustaining a good brand & company no matter what the industry, using innovations in distribution, advertising & product mix.

Book details

List price: $20.00
Copyright year: 2003
Publisher: McGraw-Hill Education
Publication date: 9/13/2002
Binding: Paperback
Pages: 240
Size: 6.00" wide x 9.00" long x 1.00" tall
Weight: 0.638
Language: English



BusinessWeek, Wall Street Journal


Business andNew York Times


Business Bestseller!


"A blunt, entertaining, provocative, relentless, and no-holds barred account of how to build a great image or brand"



Strategist In a world where consumers have infinite choices, it's almost impossible to compete without a compelling brand


Creating one, however, requires vision, daring, and the ability to understand the consumer


Above all, brand building requires knowledge of the pitfal