Streaming Media Demystified

Name: Streaming Media Demystified
Price: 8.56 USD
Availability: InStock
ISBN: 9780071388771

ISBN-10: 007138877X

ISBN-13: 9780071388771

Edition: 2002

Authors: Michael Topic

List price: $49.95

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Description:

Streaming technology allows users to begin playing media clips immediately, even as it is still downloading. This text gives readers the insider's lowdown on its technologies, protocols, and business models.

Book details

List price: $49.95
Copyright year: 2002
Publisher: McGraw-Hill Professional Publishing
Publication date: 5/29/2002
Binding: Paperback
Pages: 525
Size: 7.50" wide x 9.50" long x 1.25" tall
Weight: 1.936
Language: English

Michael Topic is a professional innovator and product design engineer, running his own consultancy, Imaginative Engineering Ltd. Originally trained in electrical, electronic, and computer engineering, in his native Australia, he now lives in the UK, with a cat, a family, and a large collection of electric guitars. Michael has spent 18 years creating digital media tools for creative and demanding customers. During his career, Michael has lead design teams creating Internet streaming media encoders, audio and video nonlinear editing systems, synthesizers, and music sequencers.

Preface	p. xv
Acknowledgments	p. xvii
Introduction	p. 1
The Medium	p. 9
What Is Streaming Media?	p. 10
A New Distribution Channel	p. 17
No More Downloads	p. 20
Audio/Visual Web Stuff	p. 22
Web Radio	p. 23
Video on Demand	p. 26
Distance Learning	p. 27
Synchronized Multimedia	p. 29
Simulcast	p. 30
Mobile Streaming Media	p. 31
Streaming Chat	p. 32
Corporate Communications	p. 34
Streaming Cameras	p. 36
Special Interest TV	p. 37
Streaming Media and e-Commerce	p. 39
Independent Film Making	p. 41
D-Cinema	p. 42
High-Definition Streaming	p. 45
Time Shifting and Live Pause	p. 47
Streaming and Advertising	p. 49
Interactive Tutorials	p. 52
Information Blitzes and Search Randomizers	p. 53
Streaming from DVD (WebDVD)	p. 54
How Does Streaming Media Work?	p. 55
Compression	p. 59
Bandwidth	p. 65
Pipes	p. 69
The Personal Computer and Streaming Media	p. 75
Players	p. 76
Microsoft Windows Media Technologies	p. 77
QuickTime and Sorenson	p. 96
MPEG-4	p. 100
Content Delivery Networks	p. 121
Edge Servers	p. 124
Quality of Service	p. 127
Real Video and Real Audio	p. 136
Streaming Media Servers	p. 148
Multicasting	p. 149
Audio and Video Cleaning	p. 156
Synchronized Multimedia	p. 157
Peer-to-Peer Replication	p. 159
Rights Management	p. 160
Other Things That Go "Stream" In the Night	p. 168
Why Was Streaming Media Invented?	p. 169
Corporate Communications	p. 171
WANs Are Cheaper than Airlines	p. 172
Distance Learning and Interactive Learning	p. 173
IPTV	p. 173
Microsoft Video for Windows	p. 174
Microsoft NetShow	p. 175
Real Audio	p. 176
Liquid Audio	p. 177
How It Panned Out	p. 178
Why Is Streaming Media Better?	p. 179
Better Than Text	p. 180
On-Demand Viewing	p. 181
A Universe of Choice	p. 181
Global and General	p. 182
Wide Reach	p. 183
Interactivity	p. 184
Enriched User Experiences	p. 184
Targeted Advertising	p. 185
Immediately Measurable Response	p. 186
Enhanced E-commerce	p. 186
Mobile and Portable	p. 187
Distribution	p. 188
Content Production Costs	p. 190
Democracy and Media Control	p. 192
Setting the Agenda	p. 192
Encryption	p. 193
The Joys of Unregulated Media	p. 194
Play It Again, Sam	p. 195
Searching and Filtering	p. 195
Copyrights Rule	p. 196
Fingerprinting and Watermarking	p. 198
Archiving	p. 199
Using Metadata	p. 199
Simulcast Synchronized Multimedia	p. 200
Standards Conversions Obsolete	p. 201
Information Density	p. 202
Tracing Sources	p. 203
Trust Networks	p. 203
Viewer Reviewers	p. 205
Not Dictation	p. 206
The Return of Community	p. 207
Everyone Is Beautiful--Avatars	p. 208
Content is King	p. 208
Who Is Driving Streaming Media's Innovation?	p. 208
Microsoft	p. 209
Real Networks and Intel Architecture Labs	p. 211
Apple	p. 212
Sorenson	p. 213
The Moving Picture Experts Group	p. 213
Other Vendors	p. 214
Research	p. 215
What's Wrong with Streaming Media?	p. 216
Audience Critical Mass	p. 217
Profitable Business Models	p. 218
Ubiquitous Broadband Networks	p. 219
Standards and Lack of Adherence to Them	p. 220
Quality of Video Service/Quality of Experience	p. 221
Quality of Network Service	p. 221
Receivers and Players	p. 224
Content Providers--Where Are the Big Names?	p. 225
Fresh Searches	p. 226
Web Publishing Issues	p. 227
Mobile Networks and Devices	p. 229
Cost-Effective Content Production	p. 230
A Killer Application?	p. 231
When Will Streaming Media Be Ready for Prime Time?	p. 232
Broadband Penetration	p. 233
The Fight for Rights	p. 236
Digital Rights Management	p. 236
Mobile Media	p. 241
Appliances and Receivers	p. 242
Finding a Killer Application	p. 242
When Standards Prevail	p. 243
Sound Business Models	p. 243
Media Search Engines	p. 244
Fast Seeking Support	p. 245
The Audience	p. 247
Who Will Watch?	p. 248
Demographics	p. 248
The Multitasking Viewer	p. 249
Values	p. 250
Expectations of the Media	p. 251
Community Spirit	p. 252
The Need for Speed	p. 252
Expectations of Search Relevance	p. 252
The Need to Contribute and Interact	p. 253
Respect for Digital Rights	p. 253
Peer-to-Peer (P2P) Streaming Networks	p. 254
Protection from Perversion	p. 256
Silver Surfers	p. 257
Serious Business	p. 257
Learners	p. 258
How Will We Watch Streaming Media?	p. 259
The PC Platform	p. 261
Set-Top Boxes and Beyond	p. 261
Mobile PDA and Web Tablets	p. 262
In the Car	p. 263
In Public Places	p. 263
At the D-Cinema	p. 264
On the Fridge	p. 265
Around the House	p. 265
Surveillance Centers	p. 266
When Will We Watch?	p. 267
The Competition for Attention	p. 268
Time Is Precious	p. 269
Saving Time	p. 270
Every Business Is in Show Business	p. 271
Getting What You Need	p. 273
When You Don't Know	p. 273
When You Want to Know More	p. 274
Anywhere	p. 275
Anytime	p. 275
The Simulcast Experience	p. 276
Personal Streaming Universes	p. 277
Why Watch Streaming Media?	p. 277
Better Than Books?	p. 279
Fast Variety	p. 280
Whenever You Want	p. 281
A Personal Information Shadow	p. 282
Video Beats Text	p. 283
Informative and Interactive	p. 283
The Best Mentors	p. 284
The Best Salesmen	p. 284
Body Language	p. 285
Intimate Connections	p. 286
Natural Modes of Thought	p. 286
What Will We Watch?	p. 288
Hyper News	p. 289
Effective Education	p. 291
Help at Hand	p. 292
Love Interactions	p. 293
Immersive Entertainment	p. 293
D-Features	p. 294
Video Instant Messaging and Mail	p. 294
Special-Interest Magazine Shows	p. 295
Archives and Vaults	p. 295
Streaming Auctions	p. 296
Fly-By, Walkthrough Streaming	p. 297
Extreme Retailing and E-Commerce	p. 297
Honey, I Shrunk the Children	p. 297
The Business	p. 299
How Will Anyone Make Money with Streaming Media?	p. 300
Was "Free to Air" Ever Really Free?	p. 302
Pay-per-View Streaming	p. 303
Streaming by Subscription	p. 303
Streaming Subsidized by Advertising	p. 304
Streaming Subsidized by E-Commerce	p. 304
Trading Private Data for Streams	p. 305
Government Funded Streaming	p. 305
Protecting Rights	p. 306
Better Bandwidth Utilization	p. 306
Multicasting	p. 306
Stream Fountains	p. 307
Cheaper Bandwidth	p. 308
Mobile Connectivity	p. 308
Replacing Travel with Bandwidth	p. 309
Who Will Make Money?	p. 309
Content Owners and Creators	p. 309
Bandwidth Profligates	p. 310
Optical Network Service Providers	p. 310
Optical Network Equipment Manufacturers	p. 311
Consumer Electronics Industry	p. 312
Desktop Streaming Media Authoring Tool Vendors	p. 312
When Will Streaming Media Make Money?	p. 313
When Will the Audience Reach Critical Mass?	p. 316
When Will Practical, Inexpensive Receivers Arrive?	p. 316
When Will Bandwidth Be Cheap?	p. 317
When Will Connectivity Be Easy?	p. 318
When Will Compelling Content Be Produced?	p. 318
When Will the Quality of Service Be Acceptable?	p. 319
When Will Standards Prevail?	p. 320
When Will Cost-Effective Production Techniques Arrive?	p. 320
When Will The Legal Issues Be Solved?	p. 321
Why Will Streaming Media Make Money?	p. 322
What You Want, When You Want It, Wherever You Are	p. 322
Your Personal Data Shadow	p. 323
Feel the Quality	p. 323
Honest, Doc	p. 324
Trust Me, I'm Streaming Media	p. 325
Everyone's a Media Mogul	p. 325
Involving, Immersive, and Interactive	p. 327
Overturning the Old Order	p. 327
Rights Guarded	p. 327
Free Samples	p. 328
Uncensored	p. 328
An Enriched World Wide Web	p. 329
Why Digital Television Can't Compete	p. 329
Upsides--Downsides	p. 333
How Significant Is Streaming Media?	p. 334
Sizing the Potential Market	p. 334
Sizing the Potential Audience	p. 337
Streaming Media and Democracy	p. 337
Streaming Media and Ignorance	p. 338
Streaming Media and Knowledge Capital	p. 338
Streaming Media and the Speed of Business	p. 339
Streaming Media and Privacy	p. 339
Streaming Media and Community	p. 339
Streaming Media and Advertising	p. 340
What Could Go Wrong?	p. 340
Quality Never Improves	p. 342
Abuse of Privacy	p. 343
Laws Lag Behind Technology	p. 345
Bandwidth Revolution Stalls	p. 346
Business Models Never Mature	p. 348
Receivers Never Materialize	p. 349
Content Owners Don't Trust the Channel	p. 349
The Audience Is Busy Doing Other Things	p. 350
The Audience Rejects Rights Management/E-commerce Security	p. 351
Lowest Common Denominator Programming Prevails	p. 352
It's Outlawed	p. 353
Conclusion	p. 354
MPEG-4 Profiles	p. 357
Visual Profiles	p. 358
Visual Profiles for Natural Video Content	p. 359
Visual Profiles for Synthetic and Synthetic/Natural Hybrid Visual Content	p. 360
Additional Visual Profiles	p. 361
Audio Profiles	p. 362
Graphics Profiles	p. 364
Scene Graph Profiles	p. 365
MPEG-2 and MPEG-4 Coding Compared	p. 367
Audio and Video Sweetening Techniques	p. 369
Audio Sweetening	p. 370
Video Sweetening	p. 377
Real World Streaming Media Encoding	p. 383
Encoding Machines	p. 384
Software-Based Encoding Tools	p. 385
Encoding Labs	p. 386
Precompression Signal Conditioners	p. 387
Video Capture Cards	p. 388
Video and Audio Compression	p. 389
Introduction	p. 389
Transform Coding	p. 390
Planar Transform	p. 391
Interframe Transform Coding	p. 393
The JPEG Standard	p. 394
Compression Techniques	p. 396
DCT and JPEG	p. 398
The MPEG Standard	p. 400
Basic Provisions	p. 401
Motion Compensation	p. 403
Putting It All Together	p. 404
Profiles and Levels	p. 407
Studio Profile	p. 409
How MPEG-2 Was Tuned for High Quality of Experience	p. 410
MPEG-2 Layer Structure	p. 411
Slices	p. 412
Pictures, Groups of Pictures, and Sequences	p. 412
Vector Search Algorithm	p. 415
Motion Vector Precision	p. 415
Motion Vector Coding	p. 415
Encoder Prediction Loop	p. 416
Dual Prime Prediction Mode	p. 420
Adaptive Field/Frame Prediction Mode	p. 420
Image Refresh	p. 421
Discrete Cosine Transform	p. 422
Entropy Coding of Video Data	p. 425
Spatial and Signal-to-Noise Scalability	p. 428
MPEG-4 Video Compression	p. 429
Very Low Bit Rate Video (VLBV)	p. 430
Shape Coding	p. 430
Texture Coding	p. 431
Boundary Coding	p. 432
Coding Arbitrary-Shaped Video Objects	p. 433
Sprites	p. 433
Advanced Coding Extensions (ACE)	p. 434
Fine Grain Scalability	p. 435
Error Robustness	p. 435
Concatenation	p. 437
Typical MPEG Artifacts	p. 439
SMPTE RP202	p. 440
Digital Audio Data Compression	p. 442
PCM versus Compression	p. 443
Audio Bit Rate Reduction	p. 443
Prediction and Transform Algorithms	p. 447
Processing and Propagation Delay	p. 450
Bit Rate and Compression Ratio	p. 451
Editing Compressed Data	p. 452
Audio Compression Schemes Important to Streaming	p. 452
References	p. 462
Bibliography	p. 463
Web Resources	p. 464
Glossary	p. 465
Sources	p. 481
Bibliography	p. 503
Index	p. 505
Table of Contents provided by Syndetics. All Rights Reserved.