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Built for Use Driving Profitability Through the User Experience

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ISBN-10: 0071383042

ISBN-13: 9780071383042

Edition: 2002

Authors: Karen Donoghue, Michael Schrage

List price: $27.95
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This title integrates business strategy and user experience in an easy-to-read format. Diagrams will relate business strategies to user experience mechanisms, showing what does and doesn't work for customers.
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Book details

List price: $27.95
Copyright year: 2002
Publisher: McGraw-Hill Companies, The
Publication date: 2/12/2002
Binding: Hardcover
Pages: 272
Size: 6.00" wide x 9.00" long x 1.00" tall
Weight: 1.298
Language: English

Michael Schrage is a Research Fellow at the Center for Digital Business at MIT Sloan School of Management. A sought-after consultant on business innovation, he is the author of Serious Play: How the World's Best Companies Simulate to Innovate and What Do You Want Your Customers to Become?

The Case for the Customer Experience
The Gap Between What Customers Want Online and What They Getp. 3
Nine Things a Marketer Needs to Know About User-Experience Strategyp. 34
Building Trust Through the User Experiencep. 64
Strategic Experience Envisioning
Capture What Customers Want in the User Experiencep. 103
Architect and Envision: Marry the Business Model to the Interfacep. 144
Make It Happen: Build for Extreme Usability and Business Evolutionp. 171
Evolving, Encouraging, and Protecting User Experiencep. 205
The Future
The Future of User-Experience Design: Global, Mobile and Intelligentp. 219
Conclusionp. 241
Tying Profitability to Usabilityp. 245
Endnotesp. 247
Glossaryp. 251
Indexp. 257
Table of Contents provided by Blackwell. All Rights Reserved.