Built for Use: Driving Profitability Through the User Experience

Name: Built for Use: Driving Profitability Through the User Experience
Price: 4.91 USD
Availability: InStock
ISBN: 9780071383042

ISBN-10: 0071383042

ISBN-13: 9780071383042

Edition: 2002

Authors: Karen Donoghue, Michael D. Schrage

List price: $27.95

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This title integrates business strategy and user experience in an easy-to-read format. Diagrams will relate business strategies to user experience mechanisms, showing what does and doesn't work for customers.

Book details

List price: $27.95
Copyright year: 2002
Publisher: McGraw-Hill Companies, The
Publication date: 2/12/2002
Binding: Hardcover
Pages: 272
Size: 6.00" wide x 9.00" long x 1.00" tall
Weight: 1.298
Language: English

Foreword
Preface
Acknowledgments
Introduction
The Case for the Customer Experience
The Gap Between What Customers Want Online and What They Get	p. 3
Nine Things a Marketer Needs to Know About User-Experience Strategy	p. 34
Building Trust Through the User Experience	p. 64
Strategic Experience Envisioning
Capture What Customers Want in the User Experience	p. 103
Architect and Envision: Marry the Business Model to the Interface	p. 144
Make It Happen: Build for Extreme Usability and Business Evolution	p. 171
Evolving, Encouraging, and Protecting User Experience	p. 205
The Future
The Future of User-Experience Design: Global, Mobile and Intelligent	p. 219
Conclusion	p. 241
Tying Profitability to Usability	p. 245
Endnotes	p. 247
Glossary	p. 251
Index	p. 257
Table of Contents provided by Blackwell. All Rights Reserved.