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Built for Use Driving Profitability Through the User Experience

ISBN-10: 0071383042

ISBN-13: 9780071383042

Edition: 2002

Authors: Karen Donoghue, Michael Schrage

List price: $27.95
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Description:

This title integrates business strategy and user experience in an easy-to-read format. Diagrams will relate business strategies to user experience mechanisms, showing what does and doesn't work for customers.
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Book details

List price: $27.95
Copyright year: 2002
Publisher: McGraw-Hill Companies, The
Publication date: 2/12/2002
Binding: Hardcover
Pages: 272
Size: 6.00" wide x 9.00" long x 1.00" tall
Weight: 1.298
Language: English

Foreword
Preface
Acknowledgments
Introduction
The Case for the Customer Experience
The Gap Between What Customers Want Online and What They Getp. 3
Nine Things a Marketer Needs to Know About User-Experience Strategyp. 34
Building Trust Through the User Experiencep. 64
Strategic Experience Envisioning
Capture What Customers Want in the User Experiencep. 103
Architect and Envision: Marry the Business Model to the Interfacep. 144
Make It Happen: Build for Extreme Usability and Business Evolutionp. 171
Evolving, Encouraging, and Protecting User Experiencep. 205
The Future
The Future of User-Experience Design: Global, Mobile and Intelligentp. 219
Conclusionp. 241
Tying Profitability to Usabilityp. 245
Endnotesp. 247
Glossaryp. 251
Indexp. 257
Table of Contents provided by Blackwell. All Rights Reserved.