Next Economy Will You Know Where Your Customers Are?

Name: Next Economy Will You Know Where Your Customers Are?
Price: 4.97 USD
Availability: InStock
ISBN: 9780071379656

ISBN-10: 0071379657

ISBN-13: 9780071379656

Edition: 2002

Authors: Elliot Ettenberg

List price: $24.95

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The buyer's market is just a precursor of what the next economy will bring. Businesses will have to move from satisfying the customer to delighting the customer. This text offers a fresh strategy for marketers to change their habits in four ways.

Book details

List price: $24.95
Copyright year: 2002
Publisher: McGraw-Hill Companies, The
Publication date: 12/1/2001
Binding: Hardcover
Pages: 256
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 1.144
Language: English

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide



Author's Note


Acknowledgments


Introduction



The Next Economy



From Old Economy to New Economy to Next Economy



Marketing Impotence



The Rise of Customer Power



The Failure of the Four P's



The Birth of the Next Economy



Where Your Customers Will Be



Want Segmentation



Quintile Marketing



The Four R's



Tools, Techniques, and Structures for Comarketing



The Advent of Concierge Marketing


Epilogue: Your Company in the Next Economy


The Next Steps


Notes


Index