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Power of Corporate Communication Crafting the Voice and Image of Your Business

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ISBN-10: 0071379495

ISBN-13: 9780071379496

Edition: 2002

Authors: Paul A. Argenti, Janis Forman

List price: $46.00
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The authors address the current trends in business that influence corporate communication, and help managers in any industry give the right voice to their organisation in any situation and under any circumstance.
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Book details

List price: $46.00
Copyright year: 2002
Publisher: McGraw-Hill Education
Publication date: 6/28/2002
Binding: Hardcover
Pages: 256
Size: 6.20" wide x 9.20" long x 1.00" tall
Weight: 1.254
Language: English

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Why Bother with Corporate Communication?
The Roots of Corporate Communication
How Corporate Communication Works
Identity, Image, and Reputation: From Vision to Reality
Corporate Advertising: Why and How Companies Use It
Communicating Internally: The "Employee Care" Revolution
Investor Relations: Enhancing Your Company's Health and Wealth
Managing Outreach to the Community: Government Relations and Corporate Philanthropy
The Good News about the Bad News: How to Manage Old and New Media Strategically
Managing Communications in a Crisis: Expect the Unexpected