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Positioning The Battle for Your Mind

ISBN-10: 0071373586

ISBN-13: 9780071373586

Edition: 2nd 2001

Authors: Al Ries, Jack Trout

List price: $16.95
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Description:

This text deals with the problems of communicating in an overcommunicated society. It shows how to position a company within the mind of the prospective buyer/customer and how to stay there.
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Book details

List price: $16.95
Edition: 2nd
Copyright year: 2001
Publisher: McGraw-Hill Companies, The
Publication date: 1/3/2001
Binding: Paperback
Pages: 213
Size: 5.25" wide x 8.00" long x 0.75" tall
Weight: 0.682
Language: English

Introduction
What Positioning Is All About
The Assault on the Mind
Getting Into the Mind
Those Little Ladders in Your Head
You Can't Get There from Here
Positioning of a Leader
Positioning of a Follower
Repositioning the Competition
The Power of the Name
The No-Name Trap
The Free-Ride Trap
The Line-Extension Trap
When Line Extension Can Work
Positioning a Company: Xerox
Positioning a Country: Belgium
Positioning an Island: Jamaica
Positioning a Product: Milk Duds
Positioning a Service: Mailgram
Positioning a Long Island Bank
Positioning a New Jersey Bank
Positioning a ski resort: Stowe
Positioning the Catholic Church
Positioning Yourself and Your Career
Positioning Your Business
Playing the Positioning Game
Index