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E-Business Intelligence Turning Information into Knowledge into Profit

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ISBN-10: 0071364781

ISBN-13: 9780071364782

Edition: 2001

Authors: Bernard Liautaud

List price: $27.95
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Description:

This book shows companies how to become intelligent businesses by identifying the ways in which a company can utilise information.
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Book details

List price: $27.95
Copyright year: 2001
Publisher: McGraw-Hill Companies, The
Publication date: 10/12/2000
Binding: Hardcover
Pages: 306
Size: 6.00" wide x 9.00" long x 1.25" tall
Weight: 1.386
Language: English

Acknowledgments
The Quest for Intelligence
The New e-Business Intelligentsia
The New Imperative
Fundamentals of Intelligence
Currency of the New Economy
Moving to Intelligence Everywhere
The B2B Intelligence Opportunity
Do It or Die
The Ever-Shifting Ground
Information Governance
Information Dictatorship
Information Anarchy
Information Democracy
Information Embassies
Take the Test
Summary
The Value of Information
The Data Liability Zone: When Data Is Just a Cost
The First Return on Information Zone: Implementing Departmental Business Intelligence
The Enterprise Intelligence Zone: Applying Business Intelligence across Departments
The Extended Enterprise Zone: Extending the Value of Existing Relationships through Value-Added Information Sharing
The Information Merchandising Zone: Selling Data to New Types of Customers via Intelligent Extranets
Data Overload
The Inexorable Rise of Data Volumes
The Data Silo Problem
The Globalization Challenge
The Data Quality Issue
Strategies to Deal with Data Overload
Summary
e-Business Intelligence at Work
Questions People Ask
The Marketing Analyst
The Purchasing Manager
Sources of Data
Information Democracies
Enterprise Business Intelligence
Making Better Faster Decisions
Controlling the Company's Course: Balancing the Corporate Scorecard
Business Intelligence, Business Benefits
Successful Strategies for Implementing an Enterprise Business Intelligence System
Summary
Customer Intelligence
The 360[degree] Relationship
The Utopian Segment of One: Segmentation 101
The ABCs of CRM
New Forms of Customer Value Management
Summary
Ecommerce Intelligence
Performing without a Net: The Particulars of Web Business
The Need for Ecommerce Intelligence
Intelligent Scenarios: Benefits of Business Intelligence for Ecommerce
A Note on Privacy
Information Embassies
e-Business Intelligence Extranets
From Trading Products to Sharing Information
Evolving Models for Data Sharing
e-Business Intelligent Extranets: Tomorrow's Information ATMs
Risks and Rewards
Summary
Customer Care Extranets
A Win-Win Relationship
Summary
Empty, as no business book should have a Chapter 11!
Information Brokers
Design and Circumstance
Summary
Supply Chain Extranets
The Supply Chain Extranet Opportunity
Supply Chain Basics
Optimizing the Supply Chain
The Rise of Digital Marketplaces
Summary
Vision for Tomorrow
The e-Business Intelligence Future
e-Business Intelligence Every Day
Intelligence Everywhere
Intelligence for All
Management by Information
A "Normalized" World
The Big Hits and Misses
Summary
Final Note to the Reader
Popular Misconceptions about an e-Business Intelligence Implementation
Sharing Information Means Losing Control
Self-Service Is a Waste of Time for the Users
IT Cannot Understand the Business
We Do Not Need All That Data Anyway
The Search for Return: Justifying the Investment
Bibliography
Glossary
Index