Shoya Zichy heads a New York City-based consulting firm that specializes in executive coaching and training programs using the Myers-Briggs Type Indicator" and the Keirsey Temperament model. Zichy's work has been profiled in Fortune and Plan Sponsor magazines and on CNN. Her firm's client list includes Con Edison, Deloitte & Touche, Standard & Poor's, and The Northern Trust Bank. Previously she had a fifteen-year career in marketing at Merrill Lynch and American Express. Today, her proprietary research linking personality to investment behavior is the cornerstone of Peter Tanous's bestselling The Wealth Equation and of a unique new web-based coaching facility designed for 401(k)… participants. www.LeadershipQ.com