Magnet Effect

Name: Magnet Effect
Price: 26.23 USD
Availability: InStock
ISBN: 9780071348034

ISBN-10: 0071348034

ISBN-13: 9780071348034

Edition: 2001

Authors: Jesse Berst

List price: $21.95

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Description:

In this text, Berst gives a snapshot of the Net, current tendencies and innovations, and extrapolates them. He gives readers techniques that they can use to predict what is coming next in time to prepare and profit.

Book details

List price: $21.95
Copyright year: 2001
Publisher: McGraw-Hill Trade
Binding: Hardcover
Pages: 208
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 1.034
Language: English

How to Wire Your Mind for the Web	p. 1
The Magnet Effect: Attracting Customers	p. 19
Spiral Marketing: Rich Media and the Web	p. 41
Why and How to Make the Email Connection	p. 61
Ecommerce: Cashing In on the New Distribution Channel	p. 81
The Domino Effect	p. 99
Markets in Waiting	p. 121
Business-to-Business Ecommerce	p. 133
Case Histories	p. 153
Index	p. 173
Table of Contents provided by Syndetics. All Rights Reserved.