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Relationship-Based Enterprise: Powering Business Success Through Customer Relationship Management

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ISBN-10: 0070860815

ISBN-13: 9780070860810

Edition: 2001

Authors: Ray McKenzie, DMR Consulting's Center for Strategic Leadership

List price: $36.99
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Description:

McKenzie and his associates at DMR Consulting Center for Strategic Leadership provide managers with a clear, comprehensive view of customer relationship management and a solid framework for designing and implementing business solutions that make customer relationship management profitable. 52 illustrations.
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Book details

List price: $36.99
Copyright year: 2001
Publisher: McGraw-Hill Companies, The
Binding: Hardcover
Pages: 368
Size: 6.50" wide x 9.40" long x 1.26" tall
Weight: 1.496
Language: English